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Published:
April 21 2010
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PAID SEARCH
Don't wait for poor results to fine-tune your search campaign. Learn how you can save money and boost performance in a few simple steps.
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Published:
February 26 2010
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TARGETING
Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity.
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Published:
August 31 2009
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WEB ANALYTICS
The argument over which party controls what data can be settled by integrating the ad serving and analytics platforms. See how this move can provide more actionable web intelligence for all parties.
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Published:
June 16 2009
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IMEDIA UK
In a tough climate it's easy to talk about changing an industry but then doing nothing. But at the recent Agency Summit, many agency heads decided to do something a bit radical to make change actually happen.
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Published:
June 09 2009
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WEB ANALYTICS
Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy.
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