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Published:
September 25 2012
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Social Media
Wall Street values Facebook much differently than marketers who use the platform to promote their businesses. This data proves that Facebook isn't a marketing bust.
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Published:
June 06 2012
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Web Analytics
Facebook is changing marketing -- including how we measure its effectiveness. Here's what you need to know about engagement and transaction metrics on the platform.
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Published:
April 19 2012
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Social Media
The future of advertising according to Facebook is a content marketing world. Knowing what triggers your audience to engage can determine how your page performs.
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Published:
December 16 2011
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Social Media
As brands strive to engage people at the highest level of activity, there are a lot of endorsements they can generate at lower levels of participation. Here are some key insights.
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Published:
November 07 2011
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Social Media
Setting goals for your Facebook efforts doesn't need to feel overly complex or cumbersome. Here are some of the key metrics by which you can judge your brand's success.
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Published:
September 14 2011
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Social Media
There's more science behind posting to Facebook than you might think. Learn how to determine the optimal frequency, timing, context, and media types for your brand's wall.
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Published:
July 12 2011
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BEST PRACTICES
Read ahead as one creative director goes through the crowdsourcing design process so you don't have to. Is it a boon or bust for digital?
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Published:
February 28 2011
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MEDIA PLANNING & BUYING
There's no shortage of suggestions circling our industry, but it's up to you to separate the good from the bad. These insights will help.
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Published:
April 21 2010
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BEST PRACTICES
Are you having trouble pushing through your most innovative marketing concepts? Here are a few points you might want to consider.
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Published:
November 18 2009
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BEST PRACTICES
There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here's a handful of proven apps that can make your job easier.
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Published:
August 25 2009
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Social Media
Even in these turbulent times, not all new media spending needs to be put on hold. Here's why social media should be part of a secure and sound defensive strategy.
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Published:
June 29 2009
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BEST PRACTICES
No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.
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Published:
April 29 2009
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BEST PRACTICES
You can get better results from the creative assets you develop if you keep an integrated approach in mind from the start. And it's easier than you think. Find out how.
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Published:
April 14 2009
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Social Media
You know social media has hit a new high when even GM, the third-largest advertiser in the U.S., can't adequately maintain conversations about its brands. Here's why all brands should start getting their feet wet in social media.
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Published:
January 26 2009
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Social Media
Think your brand should avoid social media? Good luck. If your marketing efforts don't currently involve social media, you're already playing catch-up. Here's why -- and how -- to get in the game.
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Published:
November 21 2008
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MEDIA PLANNING & BUYING
If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.
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Published:
July 21 2008
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BEST PRACTICES
See what it took to impress some big guns in Hollywood with this blow-by-blow account of a successful creative proposal.
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Published:
March 11 2008
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PAID SEARCH
A combination of search and display marketing will pay off better than using either alone. How should you implement this joint strategy? Two experts show the way.
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Published:
January 24 2007
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VIDEO
Basement, Inc.'s president and creative director explains what you need to know to get the best online material from a TV production project.
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Published:
December 04 2006
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Video
Even if you work with an experienced production company, you'll still need to be involved in the process. Basement, Inc.'s president/creative director explains what you need to know.
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Published:
July 10 2006
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WEBSITES
It may be summer, but now is the time to start planning how your site will look for the coming winter holidays.
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Published:
March 28 2006
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TARGETING
The president/creative director for Basement Inc. highlights results from the behavioral targeting element of a campaign, and provides insights as to why BT works.
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Published:
November 16 2005
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BOOK CLUB
Nick Wreden's new book argues that most brand marketers are out of synch with both their consumers and their management -- learn what they should do about it.
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Published:
September 01 2005
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DESKTOP APPS
The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.
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Published:
August 29 2005
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DESKTOP APPS
We revisit the Flash vs. GIF test, this time using more relevant animation.
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Published:
August 25 2005
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DESKTOP APPS
Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.
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Published:
August 22 2005
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DESKTOP APPS
This week's test looks at how much optimization actually does improve results. We'll run one campaign with 24/7's optimization tool, and one without.
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Published:
August 18 2005
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DESKTOP APPS
The survey confirms that a cohesive ad-website presentation improves consumers' reactions.
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Published:
August 15 2005
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DESKTOP APPS
Doug Schumacher revisits the issue of ad-website pairing, now with the added tool of a pop-up survey to assess consumers' reactions.
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Published:
August 11 2005
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DESKTOP APPS
In this instance, the answer is definitively "not;" Schumacher suggests reasons why.
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Published:
August 08 2005
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DESKTOP APPS
Week nine of the campaign assesses the idea that animation may not always increase ROI.
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Published:
August 01 2005
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DESKTOP APPS
Schumacher discusses the dynamic between ad and landing page, and Roche examines how to find the best combination of the two.
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Published:
July 28 2005
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DESKTOP APPS
Doug Schumacher examines why "Quirk" beat out "Chic" in the latest of the creative content tests.
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Published:
July 25 2005
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DESKTOP APPS
Get details on a test to solve the pressing creative question: Do consumers favor quirky or more sophisticate and stylish messaging?
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Published:
July 21 2005
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DESKTOP APPS
Schumacher explains why Rasputin pulled in more click-visits than Lincoln, or the bottle itself.
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Published:
July 18 2005
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DESKTOP APPS
Doug Schumacher broaches the first of several creative tests within the IAB rectangle format.
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Published:
July 14 2005
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DESKTOP APPS
Doug Schumacher explains why the IAB rectangle significantly outperformed the leaderboard.
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Published:
July 11 2005
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DESKTOP APPS
Doug Schumacher presents the test -- how much better will an IAB rectangle perform than a leaderboard?
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Published:
July 07 2005
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DESKTOP APPS
Doug Schumacher determines whether a CTA button increased clicks.
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Published:
July 05 2005
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DESKTOP APPS
Doug Schumacher explores whether a button will benefit the campaign, or not.
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Published:
June 30 2005
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DESKTOP APPS
Doug Schumacher examines how the image of Sugarshots packaging stood up against a picture of iced tea.
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Published:
June 27 2005
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DESKTOP APPS
Doug Schumacher looks at the pros and cons of product and usage shots.
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Published:
June 23 2005
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DESKTOP APPS
Doug Schumacher recaps how the ads fared across different content channels.
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Published:
June 20 2005
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DESKTOP APPS
Doug Schumacher anticipates how the creatives tested last week will fare across different content channels.
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Published:
June 16 2005
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DESKTOP APPS
In the analysis of the initial round of Sugarshots campaign testing, Doug Schumacher takes a look at the responses to different messaging strategies.
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Published:
June 13 2005
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DESKTOP APPS
Doug Schumacher introduces ideas behind the first of two test phases for the Sugarshots marketing campaign.
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Published:
June 09 2005
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DESKTOP APPS
Welcome to Open Source Marketing! iMedia Case Studies presents Sugarshots: a quarter-long campaign unfolding before your eyes.
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Published:
December 02 2004
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BOOK CLUB
Basement Inc. president Doug Schumacher reviews "How Customers Think" by Gerald Zaltman.
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