Karen has spent over 20 years at the leading edge of digital media, technology and marketing. Karen is currently Chief Marketing Officer of ShopAdvisor, the shopping experience company closing the gap between media and retail. In her role as CMO she is responsible for all consumer and business to business strategy and marketing programs. Prior to ... more
Although it's still early in the game, there's no doubt that proximity marketing will have a dramatic impact on advertising and retail. Here are some practical tips to put you ahead of the competition.
If you want to find "the next big thing" before your competitor does, you might want to consider forming a partnership with a tech startup. Follow these guidelines to get started.
To avoid making mistakes as you screen new hires, consider these profiles of dangerous candidates.
In an industry obsessed with predicting the future, a little logic can go a long way. Take a look at this formula for forecasting which trends will become game changers.
Our jobs are far from black and white. But here are several boundaries you must set when it comes to your paid, earned, and owned digital marketing programs.
We love digital because it is measureable. But what if your measurements don't mean what you think they mean? Let's investigate several common misconceptions.
The role of the digital agency is evolving quickly, and those that don't adapt will be left behind. Here are the current industry forces that threaten digital agencies' relevance.
Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.
Why separate earned from paid media, social from commercial content, or advertising from search? Consider this strategy for approaching digital marketing with one budget pool that leverages all media.
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve