Tom Edwards
Summit Alumni

Tom Edwards

EVP, Digital Strategy & Innovation, The Marketing Arm

As EVP, digital strategy and innovation for The Marketing Arm (NYSE: OMC), Tom Edwards oversees, creates, and executes digital strategy and programs for the agency's clients and leads strategy teams across the U.S. For the past 15 years, Edwards has been among the most notable executives within the digital and social media industry, 2014 iMedia Age... more

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3 small (but relevant) ways agencies are adjusting behavior

In an effort to remain relevant, a few of the top agencies are changing their internal operations. See if these changes could work for you.

Why your brand will love Snapchat in 2015

Snapchat is primed to have a very big 2015. Here's everything you need to know to take advantage of this booming platform in the year to come.

What advertising will look like in 2020

We are in the midst of an innovation revolution. Here's where the marketing world will be in a few years.

The 6 latest trends in marketing technology

These days, it's tough to cut through all the hype over new technologies. Here are the most innovative tech partners tackling the future of marketing.

5 brands that are Instagram superstars

Visual storytelling and social curation are now at the core of the social experience. Here are the brands that people love on Instagram.

5 brands pushing the envelope in gaming

Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments.

10 strategic benefits of Google+ brand pages

Now is the time to define your brand's strategy when it comes to fully maximizing the benefits of Google+. Find out how.

4 ways to flaunt your brand's social media attitude

Which of these common social media personalities characterizes your brand? Find out how to unlock the potential within.

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