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Published:
December 13 2011
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Media Planning & Buying
Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you.
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Published:
September 27 2011
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Media Planning & Buying
Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.
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Published:
February 25 2011
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Social Media
Blogger communities can help promote -- or doom -- companies, products, and services that fall into their areas of interest. Find out how you can harness their power for the good of your brand.
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Published:
January 15 2010
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Word of Mouth
Using a fictional brand persona can help create a deeper connection between you and your audience. Use these tips and considerations to share your brand's themes more organically.
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Published:
December 01 2009
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Social Media
Facebook and Twitter profiles are not enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.
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