Joanna Janus

Joanna Janus

Senior Manager, Digital Marketing, HIP Genius

Joanna Janus is a Senior Manager, Digital Marketing at HIP Genius. She holds an M.Sc. and an M.A. in Global Media & Communications from the London School of Economics and the University of Southern California, and currently lives in New York City. Follow Joanna on Twitter @asiajanus 

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The pros and cons of affiliate marketing

Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you.

The most cost-effective and undervalued campaign element

Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.

How to start building your brand ambassador community

Blogger communities can help promote -- or doom -- companies, products, and services that fall into their areas of interest. Find out how you can harness their power for the good of your brand.

Help your brand story get in character

Using a fictional brand persona can help create a deeper connection between you and your audience. Use these tips and considerations to share your brand's themes more organically.

The power of social media partnerships

Facebook and Twitter profiles are not enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.


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