Senior Manager, Digital Marketing,
Joanna Janus is a Senior Manager, Digital Marketing at HIP Genius. She holds an M.Sc. and an M.A. in Global Media & Communications from the London School of Economics and the University of Southern California, and currently lives in New York City. Follow Joanna on Twitter @asiajanus
Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you.
Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.
Blogger communities can help promote -- or doom -- companies, products, and services that fall into their areas of interest. Find out how you can harness their power for the good of your brand.
Using a fictional brand persona can help create a deeper connection between you and your audience. Use these tips and considerations to share your brand's themes more organically.
Facebook and Twitter profiles are not enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing