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Published:
December 18 2012
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Ad Networks
Here are the most common mistakes and quick remedies to ensure a smooth transition between ad platforms.
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Published:
November 05 2012
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Ad Networks
If you're in ad operations, the arrival of a consultant can elicit mixed emotions. But it's not the end of the world. Here's how you should react when your company brings in a third-party resource.
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Published:
October 29 2012
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Ad Networks
When switching ad platforms, why do some companies succeed and others flounder? Use this guide to lead your company through successful change management.
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Published:
October 24 2012
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Media Planning & Buying
Media planners are underpaid, undervalued, and overstressed. Maybe if everyone knew about the complexities of this integral position, it would be held in higher esteem.
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Published:
February 19 2010
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AD SERVING
Little has changed in the ad serving industry over the past decade, but that's not necessarily a good thing. Here's what needs to be done and where the marketplace is headed.
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Published:
October 06 2009
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AD NETWORKS
If inefficiencies are apparent in your organization, consider the impact of ad operations and its current place in your company. A move might be in order.
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Published:
September 18 2009
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AD NETWORKS
Behind-the-scenes trends at agencies will forever alter publishers' ad operations. Let's shed some light on what both sides need to know about the shifting landscape.
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Published:
May 26 2009
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WEBSITES
Outsourcing is a potentially great way for publishers to cut down on costs. Consider these guidelines before you put someone else in the driver's seat of your ad business.
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Published:
May 22 2009
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AD NETWORKS
Running your own ad network has clear advantages, but be prepared to tackle these commonly overlooked challenges.
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Published:
September 29 2008
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AD NETWORKS
When it comes to ad networks, "remnant" is not a dirty word. Here's how to make these vital networks work for your site -- without tedious manual management.
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Published:
September 03 2008
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AD SERVING
There's no such thing as smooth sailing when it comes to ad operations, but you can head for calmer waters by preparing for these common obstacles.
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Published:
July 01 2008
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AD SERVING
Find out how to cast off the shackles of ad server dependency by creating your own inventory tools that address your specific needs.
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Published:
December 07 2007
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AD SERVING
A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.
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Published:
August 08 2007
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AD NETWORKS
Creating a project plan helps keep things organized. Without it, any type of internal transition would seem daunting and overwhelming.
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Published:
August 01 2007
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AD NETWORKS
Current high profile acquisitions in our industry may not have much immediate impact, but long term, it could be another story.
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Published:
July 09 2007
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AD SERVING
Documenting knowledge about how your business is run can be likened to an insurance policy against damage.
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Published:
March 07 2007
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TARGETING
When does our fascination with media technology end up contributing to something more than we are comfortable with?
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Published:
October 31 2006
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AD SERVING
The DMW MediaWorks founder says both publishers and vendors are to blame for breakdowns in the system.
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Published:
October 19 2006
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AD SERVING
The DMW MediaWorks founder explains how the emergence of local internet advertising is a boon and challenge for ad operations and media operations folks alike.
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Published:
April 24 2006
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Social Media
Marketers should pay attention and learn from the history of user-generated content in order to avoid making the same mistakes.
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Published:
March 21 2006
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AD SERVING
DMW MediaWorks Founder Doug Wintz discusses how some common advertising principles still apply and help prepare you for future ad operations.
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Published:
February 22 2006
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AD SERVING
Oh, Behave! With apologies to Austin Powers, Doug Wintz offers a unique perspective on the operational aspects of behavioral targeting.
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Published:
January 26 2006
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AD SERVING
Our ad ops guru suggests that the inner workings of ad performance might yield valuable new insights-- but only if the people with those insights speak up.
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Published:
December 19 2005
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AD SERVING
As we wind up 2005, let's take a look back at the year and look forward to new challenges in 2006.
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Published:
November 14 2005
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AD SERVING
You may think, "If it ain't broke, don't fix it," but there comes a time when you need a new ad serving solution. Here's what to look for when you do.
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Published:
October 17 2005
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AD SERVING
Doug Wintz travels to 2020 to see how today's dysfunctional mediascape will evolve into a sophisticated real-time trading marketplace.
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Published:
September 12 2005
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AD SERVING
Doug Wintz argues that third party ad serving has reached a critical mass and is impacting the ability to report and recognize revenue with accuracy.
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Published:
August 11 2005
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AD SERVING
Contributor Doug Wintz longs for the day when video ad delivery will have the same capabilities as the rest of online ads and explains what it would take to get there.
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Published:
July 11 2005
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AD SERVING
Adopting new technology in the quest for more efficient media operations cannot succeed unless you commit to a process managed by human beings.
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Published:
June 29 2005
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DESKTOP APPS
Sugarshots -- they’re grrrrrrrreat, and the consumer needs to know it.
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Published:
May 09 2005
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AD SERVING
In a new monthly column, interactive advertising pioneer Doug Wintz writes about the need for an inventory analyst on staff.
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