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Contact Scott

Scott Swanson

CEO, Mobile Theory (a division of Opera Mediaworks)

Scott Swanson has built some of interactive media's most successful and high quality advertising networks. Most recently, Scott served as CEO & Principal of 47 Media, a 10-person consulting firm that advises Fortune 500 brands and media companies on ad network strategy. Now, as the CEO of Mobile Theory, a division of Opera Mediaworks, Scott leads t... more

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4 ways to monetize your mobile site Published: May 01 2012 \| Mobile The mobile web is a disruptive, ever-changing landscape, and building a mobile site is an expensive project. Here are four ways to recoup your investment by ensuring high CPM rates.
3 easy steps to mobile marketing success Published: July 26 2011 \| MOBILE So, you think you can use traditional online methods for your new mobile campaign? Think again. Read this checklist before you launch.
DIY ad networks: 5 steps to the perfect platform Published: February 11 2010 \| AD NETWORKS Learn how to expand your inventory and audience reach, increase the value of your ad offerings, and better understand your media assets by building your own ad network.

4 ways to monetize your mobile site

Published: May 01 2012 | Mobile

The mobile web is a disruptive, ever-changing landscape, and building a mobile site is an expensive project. Here are four ways to recoup your investment by ensuring high CPM rates.

3 easy steps to mobile marketing success

Published: July 26 2011 | MOBILE

So, you think you can use traditional online methods for your new mobile campaign? Think again. Read this checklist before you launch.

DIY ad networks: 5 steps to the perfect platform

Published: February 11 2010 | AD NETWORKS

Learn how to expand your inventory and audience reach, increase the value of your ad offerings, and better understand your media assets by building your own ad network.