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Published:
July 20 2010
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MEDIA PLANNING & BUYING
As marketers test out the latest optimization techniques, there are some key areas that they -- and their publishing partners -- should zero in on to get the most bang for their bucks.
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Published:
February 22 2010
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DIRECT MARKETING
Bulk lead generation is quick, but bad leads can be costly for your campaign. Here's a way to get targeted leads that are already interested in your brand.
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