Kim Ann King

Kim Ann King

Chief Marketing Officer, SiteSpect

Kim Ann King is an award-winning marketing executive and has been a B2B software marketer for more than nearly three decades. She currently serves as the Chief Marketing Officer of web and mobile optimization firm SiteSpect. Her first book, “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” ... more

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The latest optimization techniques

Want to improve your site's user experience? Here's how to develop a killer metrics-driven roadmap.

A marketer's cheat sheet for web optimization

Think you have a great website? Think again. This guide will help you ensure you're not only optimizing the effectiveness of your site, but also engaging your audience.

Do your tests measure for success?

Testing site improvements enables continual learning about your visitors. Here's how to evaluate the effectiveness of your testing program itself.

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