Vice President, SEO and Feeds,
Eric Papczun leads search engine optimization (SEO) and feed marketing and is responsible for product evolution, operations and service delivery. His team specializes in increasing visibility and traffic to large retail, manufacturer, publisher, lead generation, pharmaceutical, consumer products, and financial Web sites for Performics. In his previ... more
What comes up on a search engine results page can largely determine a company's perception online. Learn how these pages work and how they can help you take control of your brand's story.
Online reputation management is more than just drowning out bad reviews and poor publicity. Take note of these strategies for helping your brand come out on top.
Adding search strategies to your reputation management plan can have a positive impact when your brand has a crisis. Here are a few ways you can get started.
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing