Eric Papczun

Eric Papczun

Vice President, SEO and Feeds, Performics

Eric Papczun leads search engine optimization (SEO) and feed marketing and is responsible for product evolution, operations and service delivery. His team specializes in increasing visibility and traffic to large retail, manufacturer, publisher, lead generation, pharmaceutical, consumer products, and financial Web sites for Performics. In his previ... more

Eric's Articles Eric's Article Feeds

Fitting in and standing out on the SERP

What comes up on a search engine results page can largely determine a company's perception online. Learn how these pages work and how they can help you take control of your brand's story.

Don't let your social media presence crush your brand's future

Online reputation management is more than just drowning out bad reviews and poor publicity. Take note of these strategies for helping your brand come out on top.

How to use search to shield your brand from negativity

Adding search strategies to your reputation management plan can have a positive impact when your brand has a crisis. Here are a few ways you can get started.

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