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Published:
February 12 2013
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Social Media
As social networks continue to grow in emerging markets, it's crucial to engage customers on a global scale. Here's the current state of social media around the world.
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Published:
March 08 2012
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Media Planning & Buying
Responding to service complaints is a daunting task, complicated by the particulars of a multilingual world. Here's how to maintain your brand's image across the globe.
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Published:
December 09 2011
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Media Planning & Buying
Over half of all Google searches are made in a language other than English -- and that number is rapidly growing. Here are six essential tips to help you curry favor with the foreign lingo crowd.
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Published:
October 31 2011
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Video
Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.
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Published:
September 09 2011
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Search
Search engine marketing overseas is more than just a simple language translation. Find out how understanding the three biggest foreign markets can bring in mammoth returns.
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Published:
August 03 2011
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Targeting
Since only 31 percent of online users are English-speaking, ramp up your social media efforts by going multilingual. Here are a few insights that will help your brand speak worldwide.
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Published:
April 02 2010
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INTERNATIONAL
Will your brand be seen as an "ugly American" when it launches a campaign in a foreign market? Follow these plans to ensure that you won't get stopped at the border.
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