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Brand Marketer

Contact Sean

Sean Cheyney

VP Marketing and Business Development, AccuQuote

Sean Cheyney is the vice president of marketing and business development for AccuQuote. He is responsible for spearheading the overall growth and direction of the company´s marketing initiatives, channel development, strategic partnerships, emerging media platforms, brand image, and customer acquisition through both online and offline advertising. ... more

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4 bad seller behaviors that need to end Published: October 08 2012 \| Media Planning & Buying Why does our industry still have a pervasive problem with the expectations that occur between buyers and sellers? Here are the behaviors that continue to give salespeople (and buyers) a bad name.
The 7 dumbest things said during a sales pitch Published: August 15 2011 \| Ad Networks Sometimes the things that come out of the mouths of salespeople are practically laughable. Here are a few that no marketer should ever have to hear.
5 tasks brands shouldn't dump on agencies Published: November 08 2010 \| MEDIA PLANNING & BUYING There are many functions that brands can do quicker, better, and definitely cheaper than their agencies can. Here's what you should be keeping on your own plate.
7 habits of highly effective online marketers Published: March 10 2010 \| MEDIA PLANNING & BUYING Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.
6 reasons to fire your ESP Published: November 09 2009 \| EMAIL Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.
How to build a team that has the "it" factor Published: November 06 2009 \| MEDIA PLANNING & BUYING Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.
6 reasons your boss won't promote you Published: September 28 2009 \| MEDIA PLANNING & BUYING Your boss wants to strangle you. Here's why -- and what you should be doing differently.
6 marketing tactics I can't believe we're still using Published: July 08 2009 \| MEDIA PLANNING & BUYING Here's why it's imperative to listen to your audience, deliver innovation, and make sure you don't become static in your approach.
The 5 newest interactive trends: How will they affect you? Published: June 23 2009 \| MEDIA PLANNING & BUYING In 2009, the ever-changing interactive landscape has been simultaneously shaped by innovations in online behavior and the dark clouds of the recession. Take a look back at the biggest stories and how they will affect the rest of the year.
6 reasons agencies get canned Published: January 14 2009 \| MEDIA PLANNING & BUYING If you want to keep your clients close to you, use common sense. Here are a few tips that -- although seemingly simple -- will set you apart from your competition.
A survivor's guide to media planning Published: October 27 2008 \| EMERGING PLATFORMS Does your media plan for next year look surprisingly the same as last year's? If so, here's why you should tear it up and start over.
Are all your corporate messages aligned? Published: September 09 2008 \| INTEGRATED MARKETING Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.
Stop complaining about a small talent pool Published: August 08 2008 \| MEDIA PLANNING & BUYING It's our own fault that we can't find a good stream of talent. Here's why and how as an industry we need to do a much better job selling ourselves.
5 ways to boost your industry reputation Published: July 16 2008 \| MEDIA PLANNING & BUYING Taking the right steps in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out.
5 ways to ruin your industry reputation Published: June 18 2008 \| MEDIA PLANNING & BUYING In a highly connected industry, your reputation can either be your greatest asset or your Achilles' heel. Here are common mistakes that can hurt your industry credibility.
How to break up without burning a bridge Published: April 02 2008 \| MEDIA PLANNING & BUYING It's important to end relationships with vendors, partners and publishers on a positive note. Sean Cheyney shows you how and why.
4 traps to avoid with lead generation Published: February 27 2008 \| DIRECT MARKETING Watch out for these pitfalls and you'll be well on your way to successful lead generation.
Get legal to bless your campaigns Published: February 06 2008 \| Media Planning & Buying Working with your attorneys doesn't have to be painful. Find out how to educate and integrate your legal department into marketing initiatives without the stress.
Simple tips for gathering customer feedback Published: January 09 2008 \| Social Media Have you lost sight of the easiest way to find out what your customers really think about your business? AccuQuote's Sean Cheyney shows you how.
4 steps to become a networking guru Published: October 24 2007 \| OPINIONS Business networking can be a fun social activity, says AccuQuote's VP of marketing. When you use this mindset, you can discover tremendous opportunities.
5 Ways to Screw up a Cold Call Published: March 15 2007 \| OPINIONS The proper cold call tactics are crucial in reaching the right person in the right way.
Don't Just Blog-- Boost Business Published: October 25 2006 \| Social Media AccuQuote's VP of marketing and business development shares successful strategies that have worked for his company.

4 bad seller behaviors that need to end

Published: October 08 2012 | Media Planning & Buying

Why does our industry still have a pervasive problem with the expectations that occur between buyers and sellers? Here are the behaviors that continue to give salespeople (and buyers) a bad name.

The 7 dumbest things said during a sales pitch

Published: August 15 2011 | Ad Networks

Sometimes the things that come out of the mouths of salespeople are practically laughable. Here are a few that no marketer should ever have to hear.

5 tasks brands shouldn't dump on agencies

Published: November 08 2010 | MEDIA PLANNING & BUYING

There are many functions that brands can do quicker, better, and definitely cheaper than their agencies can. Here's what you should be keeping on your own plate.

7 habits of highly effective online marketers

Published: March 10 2010 | MEDIA PLANNING & BUYING

Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.

6 reasons to fire your ESP

Published: November 09 2009 | EMAIL

Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.

How to build a team that has the "it" factor

Published: November 06 2009 | MEDIA PLANNING & BUYING

Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.

6 reasons your boss won't promote you

Published: September 28 2009 | MEDIA PLANNING & BUYING

Your boss wants to strangle you. Here's why -- and what you should be doing differently.

6 marketing tactics I can't believe we're still using

Published: July 08 2009 | MEDIA PLANNING & BUYING

Here's why it's imperative to listen to your audience, deliver innovation, and make sure you don't become static in your approach.

The 5 newest interactive trends: How will they affect you?

Published: June 23 2009 | MEDIA PLANNING & BUYING

In 2009, the ever-changing interactive landscape has been simultaneously shaped by innovations in online behavior and the dark clouds of the recession. Take a look back at the biggest stories and how they will affect the rest of the year.

6 reasons agencies get canned

Published: January 14 2009 | MEDIA PLANNING & BUYING

If you want to keep your clients close to you, use common sense. Here are a few tips that -- although seemingly simple -- will set you apart from your competition.

A survivor's guide to media planning

Published: October 27 2008 | EMERGING PLATFORMS

Does your media plan for next year look surprisingly the same as last year's? If so, here's why you should tear it up and start over.

Are all your corporate messages aligned?

Published: September 09 2008 | INTEGRATED MARKETING

Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.

Stop complaining about a small talent pool

Published: August 08 2008 | MEDIA PLANNING & BUYING

It's our own fault that we can't find a good stream of talent. Here's why and how as an industry we need to do a much better job selling ourselves.

5 ways to boost your industry reputation

Published: July 16 2008 | MEDIA PLANNING & BUYING

Taking the right steps in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out.

5 ways to ruin your industry reputation

Published: June 18 2008 | MEDIA PLANNING & BUYING

In a highly connected industry, your reputation can either be your greatest asset or your Achilles' heel. Here are common mistakes that can hurt your industry credibility.

How to break up without burning a bridge

Published: April 02 2008 | MEDIA PLANNING & BUYING

It's important to end relationships with vendors, partners and publishers on a positive note. Sean Cheyney shows you how and why.

4 traps to avoid with lead generation

Published: February 27 2008 | DIRECT MARKETING

Watch out for these pitfalls and you'll be well on your way to successful lead generation.

Get legal to bless your campaigns

Published: February 06 2008 | Media Planning & Buying

Working with your attorneys doesn't have to be painful. Find out how to educate and integrate your legal department into marketing initiatives without the stress.

Simple tips for gathering customer feedback

Published: January 09 2008 | Social Media

Have you lost sight of the easiest way to find out what your customers really think about your business? AccuQuote's Sean Cheyney shows you how.

4 steps to become a networking guru

Published: October 24 2007 | OPINIONS

Business networking can be a fun social activity, says AccuQuote's VP of marketing. When you use this mindset, you can discover tremendous opportunities.