Vice President of Marketing,
People to People Ambassador Programs
Eric Anderson is the Vice President of Digital at People to People Ambassador Programs, the leading provider of educational travel experiences. He is the author of Social Media Marketing: Game Theory and the Emergence of Collaboration, published by Springer in 2010, and was named one of iMedia’s 25 Digital Marketing Leaders and Innovators in 2011. ... more
A lot of those widely touted "hot areas to watch this year" are actually just hot messes. Want to know which ones?
Let's face it: Digital marketers are a ridiculous bunch. Let's take a moment for a bit of self-mockery, shall we?
A lot of the widely touted "trends to watch this year" don't need to be watched at all. They're baloney. Would you like to know which ones?
You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.
Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012.
A mobile site should not be an afterthought to a mobile app or the same exact experience packed into a sardine tin. Read ahead for the biggest offenders.
Our words define us, so identifying emerging terms such as "cloudsourcing" and "gamification" can tell us something about where we're headed, or where we want to go. Here are the seven buzzwords that should be on your lips.
What are the top indicators that your digital marketing job might be in jeopardy? Here's the vulture's-eye view.
People love to pick on the humble QR code. But marketers dismiss this simple little tool at their own peril. Here's why the QR code will succeed -- if marketers let it.
No matter how carefully planned your strategy is, a brand's social media reputation can burst into flames with little warning. Let's examine four common crises and how to remedy them.
Why do we insist on torturing customers with our abominable mobile websites? Consider these simple recommendations based on the most common blunders.
Location-based marketing has its advantages beyond simply checking in. Find out how social media can turn your LBS into an invaluable marketing tool.
The future is now. Consider all these fancy new technologies and trends you have to look forward to this year.
All marketing is content -- but do your strategies properly recognize this indisputable fact? Find out what really works in the realm of content marketing.
Agencies often forget to apply their marketing advice to their own efforts. Here's what one digital shop learned when it finally started to practice what it preached.
Full Summit Calendar | Request Invite
1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)