Joe Zawadzki is CEO of MediaMath, the enterprise-class buying platform for digital media. An expert in audience targeting and optimization, networks and exchanges and real-time bidding, Zawadzki possesses particularly deep experience in the demand-side platform and interactive advertising industries. In August 2007, Zawadzki co-founded MediaMath – ... more
Moving product off the shelf is the ultimate goal, and the digital ecosystem is now in a position to deliver. But it will take teamwork. Here's why.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data