Avi Savar

Founder, Big Fuel

Avi is a pioneer in the convergence of marketing and entertainment, and founder of Big Fuel, one of the world’s leading social media agencies. He built his own branded entertainment company based on his previous success in traditional television production at MTV and VH1. A short while later, he rebranded his company Big Fuel as an agency producing... more

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5 rules for playing nice in the agency sandbox Published: August 03 2011 \| Media Planning & Buying When agencies can't collaborate on behalf of a client, the work -- and everyone involved -- suffers. Follow these simple principles to reduce tensions.
How to be the cool kid at the social media party Published: September 24 2010 \| Social Media If you're a brand, think of social media as one giant get-together. With that in mind, here's how to position yourself as the party-goer everyone wants to meet.
The essentials of marketing to moms online Published: June 15 2010 \| EVENT COVERAGE If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.
The essentials of marketing to moms online Published: April 14 2010 \| POPULATION If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.
Social media campaigns that moms love Published: April 07 2010 \| POPULATION Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.

5 rules for playing nice in the agency sandbox

Published: August 03 2011 | Media Planning & Buying

When agencies can't collaborate on behalf of a client, the work -- and everyone involved -- suffers. Follow these simple principles to reduce tensions.

How to be the cool kid at the social media party

Published: September 24 2010 | Social Media

If you're a brand, think of social media as one giant get-together. With that in mind, here's how to position yourself as the party-goer everyone wants to meet.

The essentials of marketing to moms online

Published: June 15 2010 | EVENT COVERAGE

If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.

The essentials of marketing to moms online

Published: April 14 2010 | POPULATION

If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.

Social media campaigns that moms love

Published: April 07 2010 | POPULATION

Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.