Jodi Harris
Summit Alumni

Jodi Harris

When not surfing the web for media news, new music, pop culture info, electronic gizmos or pictures of meerkats, Jodi ventures out to support, promote and report on the independent music and arts scenes near her home of Culver City, California.

Jodi's Articles Jodi's Article Feeds

How to plug in to mom

Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.

How to plug in to mom

Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.

How to plug in to mom (page 2 of 2)

What's working, and what's not, for tablet marketing

Will tablets hit their tipping point this year? And what benefits do they provide over other digital channels? Find out what Organic's emerging platforms strategist sees for this booming technology.

Video formats: Choose, or lose your viewers

Advanced options and social features have rocketed video ads to a place of power in the marketer's arsenal. But knowing your goals and making smart choices are key if you want to win in this complex channel.

Spreading smiles, in a viral way

How can you create emotional connections that still have advertising impact? Take a page from Definition 6, whose Coca-Cola campaign proved that success follows when you set out to spread happiness.

Why Sergey Brin is responsible for advertising's failures

Human nature and advertising go hand in hand. But is our online monetization model creating a disadvantage for both? Consider Jaron Lanier's theory on technology's role in society.

Brand identity: Accelerated to scale

P&G's former branded entertainment manager is now innovating on the agency and VC sides of the branding game. See what he has to say about how mobile mania, "technopology," and the entrepreneurial drive will affect digital this year.

Dissecting the "why" of buy

Not all purchase decisions are made consciously, but Buyology's president offers some brand relationship advice that can help marketers increase their mindshare and influence.

Navigating the Bermuda Triangle of media

It's easy for brand information to get irretrievably lost in the noise of our tech-enabled culture. But see how a united management platform is creating "cookies for the real world."

Raising the bar on online audience measurement

With myriad media channels and access points, marketing campaigns need help to accurately capture audience insight and deliver actionable results. Take a look at Nielsen's powerful new solution to the problem.

Searching for brighter mobile opportunities

Ready to take your mobile campaigns to the next level? Find out how the powerful tandem of mobile search and display can more effectively engage audiences and build better brand outreach.

iPad applications that will transform marketing

How can marketers keep up with consumer thirst for personalization, gratification, and validation without offending or interrupting? Organic Inc.'s Conor Brady offers some tips for walking the line when working with the iPad.

The tablet-dictated change: Publishing, consumption, and advertising

Next Issue Media's CEO shares a preview on the power of the iPad and some of the exciting opportunities it will soon present for publishers and advertisers.

Things that go Boing Boing in the night

Journalist, researcher, and BoingBoing.net's mad scientist of sorts, David Pescovitz talks to iMedia about weapons of mass persuasion, the programmable world, and hacking reality.

A consumer-driven mindset in a big media package

NBC Universal's Lauren Zalaznick knows it's not just websites or cool apps that are driving some of the biggest trends in technology and media. It's about the alchemy of rabid consumers, great content, and a powerful marketplace.

Breaking into the world of niche content

Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.

Breaking into the world of niche content

Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.

Things that go Boing Boing in the night

Journalist, researcher, and BoingBoing.net's mad scientist of sorts, David Pescovitz talks to iMedia about weapons of mass persuasion, the programmable world, and hacking reality.

Transmedia: It's not just for geeks anymore

See how the mainstream adoption of "geek" concepts is taking the world of entertainment to new participatory heights -- that is, if "viral media" doesn't stand in its way.

Kodak's focus for digital success: Be willing to go for it

As former CMO of one of the biggest brands around, Jeffrey Hayzlett knows the value of clear direction and a solid business plan. Hear what this entertaining executive has to say about living in a marketer's world.

"I declare war on viral media"

Media scholar and "Convergence Culture" author Henry Jenkins speaks his mind about the transmedia revolution, internet buzz, and an alarming marketing trend.

Maximizing brand lift with video ads

Marketers still struggle to find the right mix of ad formats, engagement, and environments for online video ads. See how a study from VideoEgg may make the job easier.

It's time to fight the tyranny of dead internet ideas

You can't build the digital industry of the future if you are still holding on to the obsolete relics of its past. Upstream Group's Doug Weaver outlines the key notions marketers need to abandon in order to build a more sustainable and nimble tomorrow.

The face of the new digital entrepreneur

We're moving past the recession, but digital now faces an even bigger challenge: an innovation crisis. Starcom CEO Lisa Donohue discusses how a secret weapon will help the industry thrive again.

Kodak's focus for digital success: Be willing to go for it

As CMO of one of the biggest brands around, Kodak's Jeffrey Hayzlett knows the value of clear direction and a solid business plan. Hear what this entertaining executive has to say about living in a marketer's world.

A small ad that speaks volumes

See how a keyword-centric ad unit provides a precise way to target interested consumers while providing content that won't interrupt their experience.

An integrated multi-screen vision

Mobile media is touching all our lives in surprising new ways. See how to make those touchpoints more convenient and usable with the help of some breakthrough technology.

Google Analytics: Tools in the spotlight

Measurement is only as effective as its ability to be understood by both the analyst and the client. Take a look at some new tools Google has developed to help bridge the communication gap.

An inventor's shocking forecasts for marketing technology

Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.

An inventor's shocking forecasts for marketing technology

Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.

Meet the agency of the future

The agency format isn't necessarily dead, but it is in need of a transplant. See why you need to put the fear of change aside and start taking steps to become an indispensable marketing partner.

Creating cultural disruption on digital's terms

Wieden + Kennedy's Renny Gleeson fumes about agencies misusing client money, explains why you can't predict emerging technology expertise, and outlines the changes he wants to see in digital.

Calling all marketers: Start coloring outside the lines

In this interview, Peter Horan, CEO of Goodmail Systems, talks about the staying power of new technology, which industries are rising to the innovation challenge, and how to bring edgy digital strategies to life.

The secrets of successful digital branding

Southwest Airline's digital champion, Anne Murray, shares her outlook for marketing technology, views on the role of social media, and the key focal points for customer conversations.

Case study: A 360-degree influential connection

Thrillist's Jet Mystery campaign was a splashy play to make a name for itself -- and its sponsors -- in the minds of some key digital influencers. But which brands soared and which sank?

Ad serving, simplified

Is technology helping us to embrace what's next or creating frustrating bottlenecks that lock us in the past? Take a look at a new ad management platform that can help you take control of a time-constrained world to deliver on the promises of tomorrow's media.

Tomorrow's targeting: Putting the pieces in place

How will next-generation targeting strategies help you reach the right consumers? Five industry experts explain the vital components that will come into play this year.

The audience is here. Now what do we do with it?

With massive new audience creation vehicles now in play, should agencies be tasked with creating marketing demand or fulfilling it? Our panel of industry experts comes out fighting from all sides of the issue.

Branding through the social graph

The social graph is a powerful new way to determine how to find social media users who are most likely to engage with your brand. 33Across CEO Eric Wheeler explains how the process works.

Peter Guber's magic formula for marketing success

How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story.

When buzz just won't cut it

Social media is a powerful tool, but it requires the right power supply and the right precautions to get the job done. Take a look at some expert advice on supporting, extending, and measuring its true value for your brand.

Clients reveal their marketing wish lists

Are your digital solutions on par with the needs of big players in entertainment, CPG, healthcare, financial, and others? Find out what it takes to deliver the goods to your marketing partners.

The likely savior of the digital era

How is online behavior changing year-over-year, and how will these changes impact the way you engage your audience? Take a look at the latest data from this year's Surveying the Digital Future study.

Getting to the bottom of marketing inspiration

Good storytelling can lead to more successful social interactions with your customers. See how Levi's, FedEx, and others are using this technique to create marketing that has meaning.

Contextual earns a seat at the adult table

Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight.

Tools that ease marketers' worst fears

Big changes often inspire great fear -- before they open the door to enduring innovation. Take a look at three new technologies that are poised to bring about a new age of advertising enlightenment.

Innovate or die: Managing the barriers to change

The shelf life for audience attention is decreasing, so innovation is key to keeping mindshare focused on your brand. See how key thought leaders are refining the process for creating and communicating what's new.

Engaging the next wave of marketing talent

A group of graduate students devised campaigns to revamp the auto industry. See how iMedia's panelists selected the winning team -- and what marketers can learn from these fresh minds.

Capturing social media success in a bottle

Gary Vaynerchuk, the "social media sommelier," shares some of his secret sauce for building a powerful brand.

Why social media demands killer creative

Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform.

Digital entertainment: the next Y2K?

Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.

5 consumer touchpoints for viral viability

The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.

Your key demographic speaks its mind

Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.

Digital leadership: the agenda emerges

New research from the Marketing & Media Ecosystem 2010 study reveals strategies and core competencies needed for marketers to drive industry growth and connect with the complex consumer landscape.

Jerry Yang on building a better Yahoo experience

Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience.

Google's view of autos for 2008

The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.

The great advertising swindle

The RFP process may not be ideal, but does it have to be a breeding ground for idea infringement? Experts from Deep Focus, Real Branding and Ask.com explain how to cope.

The Weather Channel storms broadband

The Weather Channel's media VP chats about connecting with extreme sports enthusiasts, expanding brand perceptions and the value of on-air vs. online audiences.

Sony's advice for digital innovation

SVP of Imageworks Interactive chats about the company's transition to a full-service interactive agency and gives advice for developing entertainment brand campaigns and more.

Campaigns that cross a greater divide

The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. See what our Australian experts say about marketing in this fertile, foreign landscape.

BMW, Joost drive ultimate ad machine

BMW makes new foray into broadband television, faces the challenges of ad innovation and shows how an active role in the research process can pay off for a partnership.

New Media Meets the "Afterworld"

Renowned TV and film producer Stan Rogow chats about his new web series, "Afterworld," the common thread between traditional and new media-based entertainment and more.

The Single Most Important Aspect of Marketing

Jetset Studios' CEO talks about the rules of resonance, developments that will make us rethink the marketing equation and how to hit the marketing message AND the filmmaker's vision simultaneously.

Internet Video by the Numbers

At the iMedia Entertainment Marketing Summit, comScore's Erin Hunter presented compelling data on who internet video-based campaigns are reaching and how to better develop plans that engage these target audiences.

Facing and Conquering Day-to-Day Challenges

A Summit panel of experts talks about the iPhone, the power of emerging platforms, Digital Rights Management and other pressing industry trends.

The Econobox Stereotype Gets a Super Makeover

Toyota Motor Sales' advertising manager outlines a critical marketing step to get out ahead of the curve and build advocacy and passion for automotive products.

What's Life Like Beyond the Video?

PodZinger's new CEO talks about strategies for better targeting, exerting control over content and delivering consumer experiences that create broader merchandising and advertising opportunities.

Get Serious About In-Game Marketing

CNET Networks Entertainment's John Broady talks about why in-game ads are increasing marketer reach and relevance, and why they aren't just for kids anymore.

Serve the Industry, Serve Your Customers

Autobytel's James Riesenbach reveals the secrets of a new program that enables more precision in matching automotive consumers with what they need, when they need it.

Marketing That's as Powerful as Superman

The CW Network chats about engaging devout television fans while creating bold, relevant and immersive online experiences.

Is the Funnel Clouding Our Online Vision?

Driving Interactive Summit panelists from Ford, GM Planworks and KBB debate Tier-2 messaging, the role of virtual campaigns and how to eliminate funnel vision from the marketing equation.

Is the Funnel Clouding Our Online Vision?

Driving Interactive Summit panelists from Ford, GM Planworks and KBB debate Tier-2 messaging, the role of virtual campaigns and how to eliminate funnel vision from the marketing equation.

Getting the Most out of Integration

At iMedia's Driving Interactive Summit in Newport Beach, Calif., Hyundai Motors America's Joel Ewanick outlines the company's efforts to raise brand perception and weave integrated touchpoints throughout its campaigns.

New Media Formats: An Essential Guide

In this chat with 360i's director of emerging media, find out about the unique new media challenges entertainment marketers are facing and what the newest online frontier will likely be.

Moving into a Powerful Film Fan Community

MovieTickets.com's EVP chats about a new platform that provides a unique proposition for brands and messages to be integrated within a transaction environment.

Fighting Media's Devolution

OMMA Hollywood speakers examine marketers' high level of anxiety about their role in the volatile media landscape and offer hope that actionable progress can be achieved.

Drive Consistent Customer Loyalty

iMakeNews talks about a platform for creating an ongoing, low pressure dialogue with customers and prospects that returns valuable information to the dealers every month.

Mobile as a P&L Center

Motricity's general manager, off-deck, talks about what's making mobile a more powerful -- and more profitable -- engagement medium for entertainment.

American Idol: How a Web Star Shines

Fox Interactive Media VP Jeff King discusses his strategy for growing audiences and engaging fans -- new and old -- with the No. 1 television website.

Let Consumers Be Creative Ambassadors

Saatchi & Saatchi LA's interactive creative director talks about Toyota's emotionally charged Hybrid Synergy Drive site, and coming to terms with forming a community connection that thrives with or without brand involvement.

Add Consumer Expertise to Your Arsenal

Yahoo!'s automotive category director looks at consumer research trends, and how to weave social media into your marketing campaign to tap into the power of brand advocates.

How Brands Compete for Oscar's Attention

AOL's VP of entertainment chats about how marketers can capitalize on the buzz around the award season, and create experiences that allow fans to be more active and involved.

"Get Smart" with Internet Video

Brightcove and Time Life discuss a partnership that helps the media company reach television fans -- old and young -- with a quick, direct and cost effective promotional strategy.

Fans and Brands: Building the Team

The production team behind "Veronica Mars" provides an inside look at how new interactive media can turn a fan favorite into a viable TV success-- with some help from dedicated viewers.

Digital Strategies That Go Beyond Leads

Jumpstart Automotive Media's Jim Irving talks about understanding how autos consumers use media, how shifting trends affect ad strategy and why the coolest digital innovations might not work for you.

Nissan and Yahoo! Get in Tune with Branding

Nissan USA's Steve Kerho discusses the value of music for reaching new audiences, how community adds to engagement and the key criteria for evaluating media opportunities.

Nissan and Yahoo! Get in Tune with Branding (Part 2 of 2)

Steve Kerho talks demographics, push and pull media and how to create a communications ecosystem.

Using Video to Deepen the Moviegoing Experience

ExpoTV's CEO demonstrates how the power of video can help consumers learn, discover and interact with films, and derive more satisfaction from their viewing choices.

Using Video to Deepen the Moviegoing Experience (Part 2 of 2)

ExpoTV's Kwon discusses social commerce via shared interests, and the perfect word-of-mouth vehicle for film.

Anatomy of a 360-Degree Marketing Approach

Organic's Chrysler engagement management leader chats about creating immersive consumer experiences, online awareness techniques and the evolution of cross-channel marketing.

Buick Enclave Viral Video: Real or Fake?

Driving Interactive readers and contributors put in their two cents about the recent Buick YouTube video, whether it used deceptive marketing practices and whether or not this really matters to the consumer.

Google & Autos: Life Beyond Search

Google's automotive vertical director, Bonita Stewart, talks about geo-targeting campaigns, expanding the power of search and where video fits into the automotive equation.

Redefining Digital Ad Space for Autos

Winding Road's Bob Weber talks about how to tap into the valuable autos enthusiast market, and outlines why it's the right time to target them by integrating the strengths of print and online.

Bring On the User-Generated Film Movement

ClickStar's founder returns to chat with Entertainment Spot about how entertainment can use technology to meet user demand for flexible viewing options.

Warner Bros. Kiddie Fare Grows Online

Warner Bros. Advanced Digital Services' director of brand strategy, Sam Ades, speaks about developing cartoon properties' online presence to meet the demands of today's ever more sophisticated consumers.

Warner Bros. Kiddie Fare Grows Online

Warner Bros. Advanced Digital Services' director of brand strategy, Sam Ades, speaks about developing cartoon properties' online presence to meet the demands of today's ever more sophisticated consumers.

Boosting Branded Ads with Relevance

MSN/Microsoft's Gayle Troberman and Chevrolet's Julie Mynster discuss a joint strategy to promote the Chevy Avalanche by targeting adventurers with relevant, branded content.

Grabbing the Mid-Tail with Rep Firms

In this Q&A interview, Gorilla Nation talks about the benefits of rep firm vertical markets over ad network channels, what it takes to own an audience and how geotargeting is the next great tool for integration.

Streaming Consciousness of "The Simpsons"

FOX Interactive Media's SVP of client solutions talks about strategies that build anticipation-- even for a property that's already a cultural phenomenon.

Getting Users to Stand Up or Shut Up

ElectricArtists' Terry Goldman and Howie Kleinberg discuss how brands can encourage customers to band together, and how passion, relevance, dialogue and word of mouth will then follow.

AIM Pages Gives Veterans a Voice

In this Q&A interview, AOL's Jordan Kurzweil and Focus Features' Lisa Smithline share their strategy for extending an online social community, and forging an emotional connection between art and life.

A New Movie Point of Sale

In this Q&A interview, Fandango's VP of sales speaks about how to increase the visibility, immediacy and accessibility of movies with a direct access strategy.

Develop a Multiplatform Approach

In this Q&A interview, the marketing VP for Entriq shares his expertise on delivering entertainment content, and the importance of thinking ahead to develop a multiplatform approach.

The MPAA Gets a Movie Muse

The film association's CEO, Dan Glickman, speaks to Entertainment Spot about a new online panel that enables the industry to leverage consumer input to strengthen movie marketing efforts.

Online Video: A Smart Marketer's Tool

Motion.TV's founder discusses creative ways to integrate brands into the entertainment experience, and shares his work on an immersive promotion for USA Network's hit debut series, "Psych."

IQ Interactive Toons in to the Upfronts

IQ Interactive's CEO chats about an engaging rich-media microsite that gives real character to Cartoon Network's 2006 upfront season presentation.

IFILM's Fisk Explores the New Video Landscape

IFILM's new VP of marketing shares her outlook on building brands, and on providing quality video entertainment, both amateur and professional, on a multi-platform scale.

MySpace's Gold on Marketing Self Expression

Entertainment Spot chats with SVP Shawn Gold about consumers' need for community connections, and how this affects their viewing habits.

ABC Integrates "Lost" to Win

See how the network markets its hit show across channels to extend audience engagement.

Opportunities in User-Generated Content

Tuesday's iMedia's panel discussion offers engagement strategies to leverage the audience's desire to become involved in brand conversations.

We're All in This Together

iMedia's breakout session on client, agency and publisher relationships provided a forum for a frank discussion on how to build and maintain strong, cooperative and more productive interactions.

Q&A with Columbia TriStar's Dwight Caines

iMedia speaks with the EVP to explore an immersive cross-platform movie campaign, and to find out how to bring a unique touch to an existing cultural phenomenon.

The Keys to Marketing Integration

iMedia's Agency Summit hosts a roundtable discussion on the challenges of integrating the many platforms of today's complex marketing campaigns.

Consumer Engagement: What Does It Mean?

iMedia Editor Jodi Harris reports on the Amelia Island Agency Summit's keynote presentation.

Q&A with Avant Interactive's Dan Bates

The entertainment veteran and video technologist talks to iMedia about the immersive experience of clickable video, and the technology's wide-ranging entertainment applications.

Q&A with Warner Home Video's Joe Eibert

Warner Home Video's exec. director of interactive marketing talks to iMedia about what it takes to keep an entertainment property fresh and engaging throughout its lifecycle.

Q&A with Yahoo!'s Dave Dickman

Yahoo!'s VP of sales talks about what it takes to integrate, how media multitasking affects marketing and what's next on the interactive scene.

A Widescreen View of Interactive

Best practices for paid search, SEO and corporate blogging were among the interactive offerings at the 2006 Trends in Online Marketing, Blogging and Event Management seminar.

Q&A with guerilla PR's Michael Leifer (Part 2 of 2)

Create brand desire and influence, not commodity.

Q&A with guerilla PR's Michael Leifer

The guerilla marketing strategist gives an in-depth look at how to leverage consumer behavior as a means to influence, engage and motivate their purchasing decisions.

Hollywood Gives Control to Consumers

Speakers at iMedia & Variety's Integrate '06 Summit discuss top strategies, considerations and challenges for reaching entertainment consumers.

Q&A with Rovion's Len Ostroff

The virtual spokesperson company's CEO talks about how "always on" video can power automotive marketing in an engaging and turnkey fashion.

Q&A with The FeedRoom's Bart Feder

The FeedRoom's CEO speaks to iMedia about leveraging the broadband explosion through simultaneous messaging on multiple platforms.

A New Spot for Entertainment Marketers

iMedia Connection launches "Entertainment Spot"-- a microsite and newsletter for the entertainment industry.

Q&A with Paul A. Eisenstein

The online automotive journalism innovator takes guerilla marketing on the road with his site's Wacky Street Names Contest.

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