Paul Magnani

Paul Magnani

SVP of Digital Strategy, Chemistry

Paul Magnani began in the digital field selling Apple computers. By the mid-90s he was Nike’s director of digital media, and in 2000 he moved to Ripple Effects Interactive as managing director and president. Magnani recently joined newly formed hybrid agency Chemistry as svp of digital strategy.

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Case study: Doubling sales through social media

Need to drive product buzz -- and fast? See how one small brand leveraged the full social media spectrum to drive huge awareness and sales increases.


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