SVP of Digital Strategy,
Paul Magnani began in the digital field selling Apple computers. By the mid-90s he was Nike’s director of digital media, and in 2000 he moved to Ripple Effects Interactive as managing director and president. Magnani recently joined newly formed hybrid agency Chemistry www.visitthelab.com as svp of digital strategy.
Need to drive product buzz -- and fast? See how one small brand leveraged the full social media spectrum to drive huge awareness and sales increases.
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1 The top 10 most disastrous hashtag campaigns
2 7 ad campaigns that used reverse psychology
3 The most meaningless (and hilarious) job titles on LinkedIn
4 5 brands with the craziest fans
5 11 innovative movie marketing campaigns