President & CEO,
Justin Choi is a serial entrepreneur who founded three fast-growing businesses with more than 100 employees. To his credit are Cie Studios (www.ciestudios.com), an award-winning digital agency that specializes in creating custom web, social, and mobile apps for top brands; and Cie Games, a venture-funded spinoff that builds mobile and social games ... more
Although its popularity is growing, native advertising still scares marketers. Here are the biggest myths that need to be busted.
The days of the CTR and impressions are numbered. Here is the new currency marketers are using to judge true advertising success.
If native advertising is on your 2014 to-do list, here's the 101 on how to begin. Are you meeting these criteria?
People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013