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Published:
September 11 2012
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Social Media
For the sake of your clients, who rely on your agency to be informed on social trends, you must make social media education a daily part of agency life. Here's how.
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Published:
February 15 2011
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BEST PRACTICES
Despite the popularity of avatar-based marketing efforts, marketers are missing out on a more powerful method to create a highly personalized and emotional experience for each individual user.
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Published:
July 06 2010
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Social Media
Consumers' insights are more valuable than ever, but novel options for tapping into this resource are hard to come by. See how some top brands are injecting new life into participatory media.
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Published:
June 12 2009
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Social Media
You may be tweeting, blogging, and friending consumers like crazy, but are you enabling your targets to find and follow you everywhere? Find out how to advertise and cross-pollinate your social media outreach.
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Published:
June 12 2008
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WEBSITES
Designing sites for kids isn't child's play -- it takes a careful balance of usability, creative intuition and regulatory compliance.
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Published:
October 10 2007
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WEBSITES
Financial sites can confuse readers with technical terms and complicated products; rich internet applications offer a solution to this problem that companies such as Fidelity Investment are pursuing.
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Published:
February 26 2007
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VERTICALS: AUTOS
Enlighten's CEO explores the use of personas and shows how to build one that helps your brand site better reflect the nature and needs of your target consumers.
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Published:
September 11 2006
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VERTICALS: AUTOS
Enlighten's CEO proposes six tactics to help automotive marketers derive enhanced value from their website data.
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Published:
June 19 2006
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VERTICALS: AUTOS
Enlighten's CEO looks at rich internet applications and provides insight into how automotive marketers should be rethinking their online customer interactions.
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Published:
April 17 2006
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VERTICALS: AUTOS
Enlighten's CEO provides best-practice techniques for transforming your site's configuration tool into the centerpiece of a fully integrated brand and shopping experience.
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