Published: July 31 2009 | EMAIL When your email campaigns start losing their luster, try some of these accessible tactics to pump up your results. |
Published: May 19 2009 | EMAIL Here's a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy. |
Published: April 20 2009 | DIRECT MARKETING Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome. |
Published: March 17 2009 | EMAIL The current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by. |
Published: February 17 2009 | EMAIL Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales. |
Published: February 04 2009 | EMAIL In this tough economy, digital marketers are looking to their email communications with renewed hope. Here's what you need to know about the latest shifts in the fundamentals of email marketing. |
Published: December 15 2008 | EMAIL It's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool. |
Published: November 18 2008 | EMAIL During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success. |
Published: October 14 2008 | EMAIL In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns. |
Published: September 16 2008 | WIRELESS In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns. |
Published: August 19 2008 | EMAIL Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them. |
Published: April 14 2008 | EMAIL The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship. |
Published: March 17 2008 | EMAIL The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results. |
Published: January 14 2008 | EMAIL Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy. |
Published: December 17 2007 | EMAIL Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics. |
Published: October 15 2007 | EMAIL Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn. |
Published: September 17 2007 | EMAIL A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains. |
Published: August 13 2007 | EMAIL Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how. |
Published: June 20 2007 | EMAIL System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty. |
Published: May 14 2007 | EMAIL BrightWave Marketing's founder provides evidence that email marketing has hit its stride. |
Published: April 16 2007 | EMAIL BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site. |
Published: April 03 2007 | EMAIL Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.
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Published: February 19 2007 | EMAIL Your email signature should do more than provide your contact information. BrightWave Marketing's principal tells you how to make it work for you. |
Published: January 15 2007 | EMAIL BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices. |
Published: January 05 2007 | EMAIL As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all. |
Published: December 04 2006 | EMAIL Check out these tips to make sure your email strategy is living up to its potential and how you can get the best from your email partner. |
Published: October 18 2006 | EMAIL BrightWave Marketing's founder describes the hurly-burly of a day in the life of email managers, and how to manage the chaos. |
Published: September 18 2006 | EMAIL BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes. |
Published: September 04 2006 | EMAIL The BrightWave principal keeps you out of jail with these guidelines for email marketing. |
Published: August 21 2006 | EMAIL BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers. |
Published: June 19 2006 | EMAIL The founder and principal of BrightWave Marketing answers typical questions posed by prospects and clients. |
Published: May 17 2006 | EMAIL BrightWave Marketing's founder outlines key considerations for analyzing and utilizing campaign metrics. |
Published: April 17 2006 | EMAIL The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue. |
Published: February 21 2006 | EMAIL BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters. |
Published: January 18 2006 | EMAIL BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs. |
Published: November 21 2005 | EMAIL BrightWave's founder offers tips on building relationships and revenue with your existing email list. |
Published: September 19 2005 | EMAIL BrightWave's Simms Jenkins shares 10 things that will make sure your privacy policy keeps you out of hot water. |
Published: July 18 2005 | EMAIL BrightWave's Simms Jenkins sits down with Silverpop CEO Bill Nussey about email and marketing in the first half of a two-part interview. |
Published: May 16 2005 | EMAIL BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when email marketing and blogs are compared, email still comes out on top. |
Published: April 18 2005 | EMAIL BrightWave's Simms Jenkins writes in with rules of thumb for how often you can email your customers. |
Published: February 23 2005 | BOOK CLUB Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor. |
Published: January 24 2005 | EMAIL BrightWave Marketing’s G. Simms Jenkins predicts 2005 will be a banner year for email marketing. |
Published: November 01 2004 | EMAIL With one day left before we all hit the polls, marketers can learn a thing or two from how the Bush and Kerry campaigns have used email. |
