Chief Executive Officer,
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a... more
When your email campaigns start losing their luster, try some of these accessible tactics to pump up your results.
Here's a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
The current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by.
Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales.
In this tough economy, digital marketers are looking to their email communications with renewed hope. Here's what you need to know about the latest shifts in the fundamentals of email marketing.
It's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool.
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.
In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.
Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.
The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.
The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.
Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.
Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.
Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.
Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.
System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.
BrightWave Marketing's founder provides evidence that email marketing has hit its stride.
BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.
Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.
Your email signature should do more than provide your contact information. BrightWave Marketing's principal tells you how to make it work for you.
BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.
As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.
Check out these tips to make sure your email strategy is living up to its potential and how you can get the best from your email partner.
BrightWave Marketing's founder describes the hurly-burly of a day in the life of email managers, and how to manage the chaos.
BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes.
The BrightWave principal keeps you out of jail with these guidelines for email marketing.
BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers.
The founder and principal of BrightWave Marketing answers typical questions posed by prospects and clients.
BrightWave Marketing's founder outlines key considerations for analyzing and utilizing campaign metrics.
The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue.
BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters.
BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.
BrightWave's founder offers tips on building relationships and revenue with your existing email list.
BrightWave's Simms Jenkins sits down with Silverpop CEO Bill Nussey about email and marketing in the first half of a two-part interview.
BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when email marketing and blogs are compared, email still comes out on top.
BrightWave's Simms Jenkins writes in with rules of thumb for how often you can email your customers.
Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor.
BrightWave Marketing’s G. Simms Jenkins predicts 2005 will be a banner year for email marketing.
With one day left before we all hit the polls, marketers can learn a thing or two from how the Bush and Kerry campaigns have used email.
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 Blogs every marketer should follow
4 The most overrated platforms for mobile marketing
5 The best social media campaigns of 2014 (so far)