iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
Can't quite pin down the problem with your content marketing strategy? This quote will knock your socks off.
Rubicon Project announces a partnership with Dstillery, Jelli makes a new hire, and Criteo acquires Tedemis.
Many marketers trust the value of programmatic, yet the process is still frequently misunderstood. Here's how to deploy a solid plan to enable the technology to work for your brand.
Still stuck on the last click? Here's why implementing a more-sophisticated attribution model will yield big benefits for your brand.
Brands understand the value of building communities and having authentic conversations with their customers. Let's take a look at the right -- and wrong -- ways to do this.
33Across announces four new hires, Poptent partners with Rumblefish to launch Poptent Soundtracks, and VivaKi selects Innovid as a preferred partner.
Are you tired of the clutter on social media? Here's why having an API-friendly strategy will make life easier for your brand and your customer.
Castle Brands partners with blurbIQ, Vision Critical hires its first chief revenue officer, and Advice Media acquires Everyday Doctors.
Media marketing is evolving every day. Here are the big hurdles the industry must overcome to adapt to this ever-changing environment.
The future of streaming radio is in the car. Here's how Pandora is starting to market to consumers during their daily commutes -- and how you can get in the game.
Eye-scan passwords, Wi-Fi cars, and teaching robots? Here are several CES innovations that are about to transform marketing.
How are people consuming music in today's multi-device environment? Here's how Pandora is responding to the changing landscape.
These industry moves tie in closely with the latest trends in marketing. Check out the best hiring decisions of last year.
Integral Ad Science gains a patent, Adroit Digital announces the results of a study, and Surefire Social launches a new product.
Marketers can finally achieve local relevance at scale. Here are the six trends in local and mobile marketing that should be shaping how agencies and brands think about their campaigns.
Organic reach on Facebook isn't enough. Marketers need to pair the social network's reach with interactive creative for the best results. Here's how one company makes this happen.
Even the most sophisticated companies are often hampered by disparate systems. Here's how enterprise cloud solutions can help agencies and publishers gain a more unified view of their businesses and free up countless resources.
Dstillery and Pitney Bowes partner with Twitter, VEVO announces its availability on Chromecast, and Mashable makes a new hire.
The marketing industry is full of meaningless buzzwords, and sometimes good terms become outdated over time. Here are the worst offenders.
iMedia presents its list of 2013 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.
iMedia presents its 2013 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!
Content marketing is quickly emerging as a standard practice, and in 2014 it will only get bigger. Here's how to avoid failure.
The car of the future has finally arrived. Here are five ways to prepare.
How strong is your content marketing strategy? If you're doing these things, you might be surprised at how much you're failing.
Glam Media announces a new hire, Amplifinity lands a new client, and JiWire releases a research report.
If your brand is dipping its toes in the content marketing space, here's the most important word you need to know. Are you living up to this standard?
Remarkably, the click-through rate is still alive and well as a metric for "success." Here's how entertainment marketers are showing us a future beyond it.
The industry is still plagued with challenges that make life difficult for forward-thinking leaders. Here are some of the biggest problems.
Poptent and Rumblefish partner to create Poptent Soundtracks, Bonefish Grill chooses Blast Radius as its creative agency of record, and Celtra is selected as a mobile ad partner for Omnicom Media Group.
Twitter is going public this week. What will be the aftermath? Here are the best and worst predictions from top marketers.
Every once in a while, an ad campaign becomes an exceptional example of human kindness. Here's how one campaign changed a country.
As mobile ad spending grows, marketers must ensure their ads are effectively boosting in-store sales. Here's a look at how one platform successfully engages users along the entire path to purchase.
We aren't doing our industry justice when it comes to actual viewability. Here's how to prepare for the inevitable shift toward relevant metrics.
Although marketers keep saying "mobile first," mobile is less effective if you don't take other channels into account. Here's how to look at the big picture.
There are a lot of bad habits in this industry. Here are a few that you need to break.
Which brands are generating the biggest buzz among investors for the upcoming year? Here are the companies you should definitely keep your eye on.
Dataium announces a strategic partnership with eXelate, CKSK expands its leadership team, and YANGAROO is selected by REVOLT television network.
The Network Advertising Initiative announces a new hire, VEVO continues its partnership with Miracle Whip, and ad:tech New York releases new features for its Startup Spotlight Series.
There are a lot of companies out there that will exaggerate their abilities to win your business. Here are three things you should require a vendor to prove before you enter a partnership.
All professionals have to pay their dues -- even industry leaders. These marketers told the stories of their most painful jobs and internships.
PishPoshBaby announces the launch of the new PishPoshBaby online registry, Media6Degrees changes its name to Dstillery, and LinkedIn appoints Penry Price as VP of global sales, marketing solutions.
Industry events are full of wild, embarrassing, and downright unbelievable stories. Here are some of the worst.
These days, you only have a few seconds to grab a consumer's attention. Here's how to seize your audience at the right time with social tactics at a local level.
Digital platforms have fundamentally changed the way that marketers think about branded entertainment. Here's how today's brands and agencies are approaching this ever-evolving -- and ever-growing -- opportunity.
The tactics that worked for a brand a year ago -- or even just a month ago -- might no longer be effective. Here's how advanced attribution can help marketers uncover areas of waning ROI.
Arnold Worldwide announces three new hires, Goodswipe and Plink launch a one-of-a-kind rewards program, and WWE appoints a new general manager of its performance center in Orlando.
The Brands Redefining Content Marketing list examines the most innovative ways marketers are using content to spark meaningful connections with consumers. See which brands made the cut!
How does an iconic sports franchise take on digital marketing? Here's a look at how the Portland Trail Blazers attack today's biggest issues.
AARP collaborates with Alcon on a campaign, Edible Arrangements selects Horizon Media as its agency of record, and GroupM makes a new hire.
Is your brand wasting money on expensive campaigns with disappointing results? Check out the companies that spent little to produce extraordinary behavior change.
C. Wonder announces its website relaunch, YieldMetrics rebrands as Adomic, and Red Square Agency launches two divisions.
This week's episode of the Digital Dispatch High Five features exciting news from Creative Allies, The 4A's, Adomic, C. Wonder, and Hearst Magazine.
Are you trying to reach moms or career-driven women? Here are the ways you should be approaching females in advertising.
Telerik announces a new product launch, Project Sunblock secures a second round of funding, and ChaCha makes four new hires.
Marketing to women is challenging, and a male-driven team can make huge mistakes. Here's how you might be screwing it up.
Socialbakers makes a new hire, Valassis and Synergy Media announce a partnership, and Unruly launches a unique product set for Vine.
Dailybreak announces the launch of its mobile app, Yesmail Interactive partners with TruEffect, and SpinMedia hires a new chief revenue officer.
Does your resume stand out? If not, adding these elements will help tremendously.
Still not convinced that the click is irrelevant? Here are three more reasons the CTR needs to die.
What did senior digital marketers aspire to when they were five years old? Here are their surprising and funny answers.
The holiday season remains the highest revenue driver of the year for many brands. Here's how to keep up with the ever-expanding and changing season.
Brands want to connect with digital influencers. But more importantly, they want those people to become brand storytellers. Here's how to make this transition with moms.
The modern mom is the driving force behind consumption behavior. Here's a detailed look at how one brand is using social, local, and mobile to reach her in powerful new ways.
Vine is showing us that viewers love very short video content. What if it could be used in advertising? Here's why the six-second ad might be the next big thing.
Advertising Women of New York announces its new board of directors, Mindshare makes a new hire, and The Saturday Evening Post launches an iOS app
What's the one app you could not live without? Senior digital marketers give us their surprising and funny answers.
Comedy Central makes a new hire, payvia announces the acquisition of Mogreet, and Silverpop launches a new product.
What are the hot words that fire up today's marketers? We asked several agencies to give us the inside scoop on where they are currently focused.
Disney Interactive joins iMedia's Bethany Simpson for the exciting announcement of their new app, Story.
Digital marketing is full of mind-blowingly complex job titles. We asked several industry professionals to explain theirs to a small child. Could you have done better?
Videology shares insight on how brands can connect digital in-stream video advertising to specific offline purchases in key verticals such as auto, CPG, retail, and others.
Online consumer behavior is always changing, so reaching and converting at scale requires a real-time approach. Here's how big data and RTB can work together to drive results.
The way ads are bought and sold is undergoing a major transformation. This open discussion on the evolution of programmatic buying revealed how it really affects our industry.
Vibrant Media announces a new hire, Metro partners with Blippar, and EachScape launches a new product.
The 2013 Digital Content NewFronts have been full of unbelievable moments. Here's what you missed.
Hear from Arianna Huffington, Steve Martin, Edie Brickell, Twitter, Google, Harley-Davidson, and more.
Plink launches a mobile app, Forward Worldwide makes two senior appointments, and NextMark announces an upgrade.
Gigya announces a partnership with Google, veteran executives launch Magnetic Collaborative, and Whirled unveils a video highlights reel.
IAB unveils a new product, Sway Group and Launched Productions launch Massive Sway, and AvatarLabs hires a new creative director.
Disney Interactive Media appoints a new VP of national sales, Ensighten announces a partnership with iJento, and Tealium adds Petco to its client roster.
Wondering about how to tackle the growing number of screens and devices? PointRoll shares insights on how to face the challenges posed by multi-screen campaigns.
The video landscape is changing rapidly, and interactivity is continuing to gain momentum. Here's why Innovid says interactive video is the new normal.
Glassdoor makes new hires, Rightster partners with the British Fashion Council, and Revelation launches a new platform.
As online audiences increasingly become multi-screen audiences, a number of shifts have to occur. Collective presents new thinking on dayparting.
SupersonicAds announces a U.S. expansion, Danny Fishman joins a new company, and HMG Creative shares the love this Valentine's Day.
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness.
By 2016, 44 percent of total retail sales will be impacted by the web. Here's how to grab the attention of your target audience when they make purchase decisions online.
Tealium announces a new launch, IAB and MMA release mobile guidelines, and Arnold Worldwide makes new hires.
Acquity Group makes a new hire, Triton Digital partners with eXelate, and DIYSEO rebrands as UpCity.
Chango launches a new advertising solution, 33Across makes a new hire, and Varick Media Management partners with eXelate.
IAB and Celtra release mobile studies, Machinima makes a new hire, and TargetSpot announces a partnership with AdsWizz.
If you think digital media is divided solely into "custom premium" and "programmatic remnant," think again. Here's why Legolas says you shouldn't settle for less.
In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
The advertising world is growing more complex, and as a result many publishers now reach out for marketing help. Here are two companies that found success by working together.
IAB releases two new studies, Metia appoints a new president, and AdSafe Media rebrands as Integral Ad Science.
iMedia presents its list of 2012 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.
Tribal Fusion appoints its first global general manager, MediaCom brings in new clients, and DWA Media announces two new hires.
iMedia presents its 2012 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!
Flypaper makes two new launches, Spotlight Financial Marketing makes a new hire, and eXelate releases a study with Digiday.
Dell Services names a new VP of marketing, IAB and BIGinsight release new data, and Turn launches Asia-Pacific operations.
AOL announces a new project launch, Plink names a new CMO, and Red Door Interactive makes two new hires.
iMedia presents its 2012 list of key agencies that move, shape, and lead digital. See which ones made the cut!
The iMedia Agency Awards is just around the corner. Nominate your favorite agency today!
Machinima appoints Kevin Doohan as EVP of marketing, Genesis Media hires Mark Yackanich as CEO, and Taykey names Matt Rosenberg VP of marketing.
GumGum hires Tony Winders as senior vice president of marketing, Shiny Ads announces a pair of new partnerships, and Sprinklr adds Scott Doniger as senior vice president of strategy and services.
It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?)
Gannett appoints Emma Gilding as vice president of brand research and strategy, StrikeAd announces a major expansion, and ZEDO hires Paul Prior as company president.
You wouldn't think of McDonald's as your traditional social video marketer -- but in June it was one of the web's most-watched brands. Here's how the brand did it.
A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.
Having a dedicated Facebook or Twitter presence is now par for the course for entertainment brands. Here are the key industry leaders that took social to the next level.
Is SoLoMo a truly revolutionary concept or a reheated take on an old idea? To know, we must first examine what's happening in the space. Here's our guide to the social, mobile, local phenomenon.
Before you bank on Facebook's open access to user information, you need to hear Robert's thoughts on the future of Facebook and what's coming next in social technology.
iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.
Mom is still the major household goods purchaser, but we were surprised to find out the new No. 1 purchase influencer. Are you misdirecting your CPG marketing dollars?
Companies like Bed Bath & Beyond, Sephora, Lands' End, and Dell are using video to show their products in action. But do product videos actually increase the likeliness of purchase?
Having a video go viral is like hitting the lottery, but YouTube personality Kevin "Nalts" Nalty has some tips to increase your chances, as well as some funny fail stories.
If you're citing online video stats from more than six months ago, you're out of date. Here's the up-to-date scoop from insiders at DBG, Disney, Xbox, AOL, Digitas, and more.
Initiative's Kristian Magel says TV and digital were made for each other. So why are the two still divided at so many companies?
Just how big is digital video? We talked with Paul Kontonis, Felicia Day (pictured), CNN's Piers Morgan, Disney's Ali Wentworth, Digitas CEO Colin Kinsella, and many more big name insiders. You don't want to miss this exclusive inside look at the revolutionary NewFronts.
This new technology blurs the line between branded advertising and direct response. Could it be the secret weapon in your next campaign?
Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.
As ad spending on online video soars into the billions, Vevo, Federated Media, Yahoo, and Alloy showcased their upcoming original programming plans, insights on online consumer behavior, and strategies for commanding the burgeoning digital video industry.
Microsoft and AOL NewFronts revealed new digital partnerships, upcoming digital video lineups, and plans for developing and distributing content for multiple audiences, devices, and screens.
Online video exploded from niche to mainstream so quickly that the standards have yet to catch up. Nielsen's Scott Ross tells us why we need to let go of our TV mindset and embrace the new digital way.
If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.
Betting on online video as the fastest-growing component of digital, DBG took the stage at the NewFronts with a sneak peek at its plans for 2012 -- and some surprising digital strategies to close the gap between online video and the traditional marketplace.
Will this generation see the end of broadcast TV? Will Apple's Siri take on a greater role in the entertainment experience? Intel's futurist Brian David Johnson discusses the new marketing opportunities on the horizon.
Good news! Google says if you're struggling with attribution, you're not alone. Here are some of its top tips for getting the credit you deserve.
Scale isn't the only thing that makes TV attractive to big brands. It's also the fully-baked measurement tools and ad models. GroupM's Michael Bologna tells us what's changing.
ABC Television conducted a study about how audiences are interacting with videos on tablets, and the results were surprising. ABC's Adam Gerber tells us what the company discovered.
As we approach "video everywhere," audiences are becoming more and more platform agnostic. How do our video campaigns need to evolve to keep up?
Cable used to dominate the video programming pipeline. But here are the new ways consumers are consuming, and paying for, content. Find out who's winning, who's losing, and how the money game is changing.
Significant dollars are shifting from broadcast to digital. Here's a preview of what's coming from Hulu, YouTube, DBG, PopSugar, NBCUniversal Digital Media, Disney Interactive Media Group, and others.
YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O'Neal to produce original video content. Here's why digital marketers can't ignore the shift.
Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz.
Are you using the terms "social TV" and "connected TV" correctly? We asked the author of the book "Social TV" what these terms really mean. You don't want to miss what she had to say.
We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know.
The best ideas happen when multiple parties are involved. But that's also where things can get weird. PepsiCo's Shiv Singh shares his secrets for navigating the tension.
Too many campaigns fail, not for lack of great ideas, but because the teamwork didn't happen. Here are the ways to make sure your next project goes big.
Which new services will change the landscape, and which are a waste of time? Jeff Hayzlett cuts through the clutter with his recommendations. Be the first in your office to try these new tools.
Don't bank your marketing bucks on the new devices just yet. Here's why connected TV isn't ready for prime time.
Are you attracting excited followers or one-time viewers with no brand loyalty? Here are three ways to go beyond clicks and likes to build a community of super fans.
Here are two common mistakes companies make when using video to build their brand, and two ways to do it right.
Apple, Facebook, Amazon, and Google face major challenges the next two years. Which companies will emerge victorious? Which will take damage? You might be surprised.
With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.
With hundreds of new device models coming to market this year, which ones will change the way consumers behave? Tech insider Shelly Palmer shares his picks.
You probably wouldn't think of Red Bull as a health product, but some products are finding avid consumers in unusual places.
In order to get users excited about the new timeline structure, Facebook partnered with Definition 6 to create a cool new app. Here's the good and the bad.
Digital marketers are finding that not all new technologies connect with consumers. Here are six that are cutting through the clutter.
Major industry players like Google, Apple, Microsoft, MasterCard, and AT&T are banking on this revolutionary mobile technology. Here's what the shift will mean for brands.
Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.
This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.
This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.
The inaugural iMedia Agency Awards highlight the most innovative agencies of the last year, as well as those agencies leading the pack in social media, video, mobile, and more. See the full list of winners.
Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.
iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!
The finalists have been chosen for the iMedia Agency Awards. Check out the nominees and cast your vote for the winner.
Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.
We need your nominations! The inaugural iMedia Agency Awards is inviting iMedia readers to nominate the agencies leading the industry forward in strategic areas such as social media, video, mobile, DOOH, and more.
Where are consumers more likely to interact with advertising, and how should the connections they forge impact the brand's message? Take a look at some recent data from the Online Publisher's Association.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed