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Published:
May 23 2013
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Media Planning & Buying
Comedy Central makes a new hire, payvia announces the acquisition of Mogreet, and Silverpop launches a new product.
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Published:
May 23 2013
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industry_insider
What are the hot words that fire up today's marketers? We asked several agencies to give us the inside scoop on where they are currently focused.
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Published:
May 17 2013
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industry_insider
Disney Interactive joins iMedia's Bethany Simpson for the exciting announcement of their new app, Story.
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Published:
May 16 2013
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industry_insider
Digital marketing is full of mind-blowingly complex job titles. We asked several industry professionals to explain theirs to a small child. Could you have done better?
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Published:
May 15 2013
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EVENT COVERAGE
Videology shares insight on how brands can connect digital in-stream video advertising to specific offline purchases in key verticals such as auto, CPG, retail, and others.
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Published:
May 15 2013
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EVENT COVERAGE
Online consumer behavior is always changing, so reaching and converting at scale requires a real-time approach. Here's how big data and RTB can work together to drive results.
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Published:
May 15 2013
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EVENT COVERAGE
The way ads are bought and sold is undergoing a major transformation. This open discussion on the evolution of programmatic buying revealed how it really affects our industry.
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Published:
May 09 2013
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Media Planning & Buying
Vibrant Media announces a new hire, Metro partners with Blippar, and EachScape launches a new product.
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Published:
May 03 2013
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Video
The 2013 Digital Content NewFronts have been full of unbelievable moments. Here's what you missed.
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Published:
May 02 2013
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industry_insider
Hear from Arianna Huffington, Steve Martin, Edie Brickell, Twitter, Google, Harley-Davidson, and more.
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Published:
April 25 2013
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Media Planning & Buying
Plink launches a mobile app, Forward Worldwide makes two senior appointments, and NextMark announces an upgrade.
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Published:
April 11 2013
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Media Planning & Buying
Gigya announces a partnership with Google, veteran executives launch Magnetic Collaborative, and Whirled unveils a video highlights reel.
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Published:
March 28 2013
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Media Planning & Buying
IAB unveils a new product, Sway Group and Launched Productions launch Massive Sway, and AvatarLabs hires a new creative director.
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Published:
March 14 2013
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Media Planning & Buying
Disney Interactive Media appoints a new VP of national sales, Ensighten announces a partnership with iJento, and Tealium adds Petco to its client roster.
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Published:
March 13 2013
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EVENT COVERAGE
Wondering about how to tackle the growing number of screens and devices? PointRoll shares insights on how to face the challenges posed by multi-screen campaigns.
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Published:
March 13 2013
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EVENT COVERAGE
The video landscape is changing rapidly, and interactivity is continuing to gain momentum. Here's why Innovid says interactive video is the new normal.
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Published:
February 28 2013
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Media Planning & Buying
Glassdoor makes new hires, Rightster partners with the British Fashion Council, and Revelation launches a new platform.
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Published:
February 25 2013
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EVENT COVERAGE
As online audiences increasingly become multi-screen audiences, a number of shifts have to occur. Collective presents new thinking on dayparting.
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Published:
February 14 2013
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Media Planning & Buying
SupersonicAds announces a U.S. expansion, Danny Fishman joins a new company, and HMG Creative shares the love this Valentine's Day.
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Published:
February 13 2013
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EVENT COVERAGE
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness.
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Published:
February 13 2013
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EVENT COVERAGE
By 2016, 44 percent of total retail sales will be impacted by the web. Here's how to grab the attention of your target audience when they make purchase decisions online.
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Published:
January 31 2013
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Media Planning & Buying
Tealium announces a new launch, IAB and MMA release mobile guidelines, and Arnold Worldwide makes new hires.
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Published:
January 17 2013
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Media Planning & Buying
Acquity Group makes a new hire, Triton Digital partners with eXelate, and DIYSEO rebrands as UpCity.
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Published:
January 03 2013
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Media Planning & Buying
Chango launches a new advertising solution, 33Across makes a new hire, and Varick Media Management partners with eXelate.
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Published:
December 19 2012
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Media Planning & Buying
IAB and Celtra release mobile studies, Machinima makes a new hire, and TargetSpot announces a partnership with AdsWizz.
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Published:
December 12 2012
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EVENT COVERAGE
If you think digital media is divided solely into "custom premium" and "programmatic remnant," think again. Here's why Legolas says you shouldn't settle for less.
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Published:
December 12 2012
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EVENT COVERAGE
In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
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Published:
December 12 2012
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EVENT COVERAGE
The advertising world is growing more complex, and as a result many publishers now reach out for marketing help. Here are two companies that found success by working together.
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Published:
December 06 2012
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Media Planning & Buying
IAB releases two new studies, Metia appoints a new president, and AdSafe Media rebrands as Integral Ad Science.
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Published:
December 05 2012
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Media Planning & Buying
iMedia presents its list of 2012 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.
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Published:
November 21 2012
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Media Planning & Buying
Tribal Fusion appoints its first global general manager, MediaCom brings in new clients, and DWA Media announces two new hires.
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Published:
November 14 2012
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Media Planning & Buying
iMedia presents its 2012 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!
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Published:
November 08 2012
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Media Planning & Buying
Flypaper makes two new launches, Spotlight Financial Marketing makes a new hire, and eXelate releases a study with Digiday.
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Published:
October 25 2012
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Media Planning & Buying
Dell Services names a new VP of marketing, IAB and BIGinsight release new data, and Turn launches Asia-Pacific operations.
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Published:
October 11 2012
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Media Planning & Buying
AOL announces a new project launch, Plink names a new CMO, and Red Door Interactive makes two new hires.
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Published:
September 26 2012
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Opinions
iMedia presents its 2012 list of key agencies that move, shape, and lead digital. See which ones made the cut!
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Published:
September 26 2012
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Media Planning & Buying
iMedia presents its 2012 list of key agencies that move, shape, and lead digital. See which ones made the cut!
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Published:
September 17 2012
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Media Planning & Buying
The iMedia Agency Awards is just around the corner. Nominate your favorite agency today!
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|
Published:
September 13 2012
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Media Planning & Buying
Machinima appoints Kevin Doohan as EVP of marketing, Genesis Media hires Mark Yackanich as CEO, and Taykey names Matt Rosenberg VP of marketing.
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|
Published:
August 30 2012
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Media Planning & Buying
GumGum hires Tony Winders as senior vice president of marketing, Shiny Ads announces a pair of new partnerships, and Sprinklr adds Scott Doniger as senior vice president of strategy and services.
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|
Published:
August 21 2012
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Best Practices
It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?)
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Published:
August 16 2012
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Media Planning & Buying
Gannett appoints Emma Gilding as vice president of brand research and strategy, StrikeAd announces a major expansion, and ZEDO hires Paul Prior as company president.
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|
Published:
July 10 2012
|
Video
You wouldn't think of McDonald's as your traditional social video marketer -- but in June it was one of the web's most-watched brands. Here's how the brand did it.
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|
Published:
June 11 2012
|
Video
A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.
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|
Published:
June 01 2012
|
Social Media
Having a dedicated Facebook or Twitter presence is now par for the course for entertainment brands. Here are the key industry leaders that took social to the next level.
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|
Published:
May 17 2012
|
Mobile
Is SoLoMo a truly revolutionary concept or a reheated take on an old idea? To know, we must first examine what's happening in the space. Here's our guide to the social, mobile, local phenomenon.
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|
Published:
May 16 2012
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industry_insider
Before you bank on Facebook's open access to user information, you need to hear Robert's thoughts on the future of Facebook and what's coming next in social technology.
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|
Published:
May 08 2012
|
Video
iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.
|
|
Published:
May 08 2012
|
industry_insider
Mom is still the major household goods purchaser, but we were surprised to find out the new No. 1 purchase influencer. Are you misdirecting your CPG marketing dollars?
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|
Published:
May 04 2012
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industry_insider
Companies like Bed Bath & Beyond, Sephora, Lands' End, and Dell are using video to show their products in action. But do product videos actually increase the likeliness of purchase?
|
|
Published:
May 03 2012
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industry_insider
Having a video go viral is like hitting the lottery, but YouTube personality Kevin "Nalts" Nalty has some tips to increase your chances, as well as some funny fail stories.
|
|
Published:
May 01 2012
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industry_insider
If you're citing online video stats from more than six months ago, you're out of date. Here's the up-to-date scoop from insiders at DBG, Disney, Xbox, AOL, Digitas, and more.
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|
Published:
April 30 2012
|
industry_insider
Initiative's Kristian Magel says TV and digital were made for each other. So why are the two still divided at so many companies?
|
|
Published:
April 27 2012
|
industry_insider
Just how big is digital video? We talked with Paul Kontonis, Felicia Day (pictured), CNN's Piers Morgan, Disney's Ali Wentworth, Digitas CEO Colin Kinsella, and many more big name insiders. You don't want to miss this exclusive inside look at the revolutionary NewFronts.
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|
Published:
April 27 2012
|
industry_insider
This new technology blurs the line between branded advertising and direct response. Could it be the secret weapon in your next campaign?
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|
Published:
April 27 2012
|
Video
Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.
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|
Published:
April 26 2012
|
industry_insider
As ad spending on online video soars into the billions, Vevo, Federated Media, Yahoo, and Alloy showcased their upcoming original programming plans, insights on online consumer behavior, and strategies for commanding the burgeoning digital video industry.
|
|
Published:
April 25 2012
|
industry_insider
Microsoft and AOL NewFronts revealed new digital partnerships, upcoming digital video lineups, and plans for developing and distributing content for multiple audiences, devices, and screens.
|
|
Published:
April 25 2012
|
industry_insider
Online video exploded from niche to mainstream so quickly that the standards have yet to catch up. Nielsen's Scott Ross tells us why we need to let go of our TV mindset and embrace the new digital way.
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|
Published:
April 24 2012
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EVENT COVERAGE
If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.
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|
Published:
April 24 2012
|
industry_insider
Betting on online video as the fastest-growing component of digital, DBG took the stage at the NewFronts with a sneak peek at its plans for 2012 -- and some surprising digital strategies to close the gap between online video and the traditional marketplace.
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|
Published:
April 23 2012
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industry_insider
Will this generation see the end of broadcast TV? Will Apple's Siri take on a greater role in the entertainment experience? Intel's futurist Brian David Johnson discusses the new marketing opportunities on the horizon.
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|
Published:
April 20 2012
|
industry_insider
Good news! Google says if you're struggling with attribution, you're not alone. Here are some of its top tips for getting the credit you deserve.
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|
Published:
April 19 2012
|
industry_insider
Scale isn't the only thing that makes TV attractive to big brands. It's also the fully-baked measurement tools and ad models. GroupM's Michael Bologna tells us what's changing.
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|
Published:
April 18 2012
|
industry_insider
ABC Television conducted a study about how audiences are interacting with videos on tablets, and the results were surprising. ABC's Adam Gerber tells us what the company discovered.
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|
Published:
April 16 2012
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industry_insider
As we approach "video everywhere," audiences are becoming more and more platform agnostic. How do our video campaigns need to evolve to keep up?
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|
Published:
April 13 2012
|
industry_insider
Cable used to dominate the video programming pipeline. But here are the new ways consumers are consuming, and paying for, content. Find out who's winning, who's losing, and how the money game is changing.
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|
Published:
April 11 2012
|
industry_insider
Significant dollars are shifting from broadcast to digital. Here's a preview of what's coming from Hulu, YouTube, DBG, PopSugar, NBCUniversal Digital Media, Disney Interactive Media Group, and others.
|
|
Published:
April 10 2012
|
industry_insider
YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O'Neal to produce original video content. Here's why digital marketers can't ignore the shift.
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|
Published:
April 06 2012
|
Video
Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz.
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|
Published:
April 06 2012
|
industry_insider
Are you using the terms "social TV" and "connected TV" correctly? We asked the author of the book "Social TV" what these terms really mean. You don't want to miss what she had to say.
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|
Published:
April 04 2012
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industry_insider
We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know.
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|
Published:
March 27 2012
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industry_insider
The best ideas happen when multiple parties are involved. But that's also where things can get weird. PepsiCo's Shiv Singh shares his secrets for navigating the tension.
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|
Published:
March 23 2012
|
industry_insider
Too many campaigns fail, not for lack of great ideas, but because the teamwork didn't happen. Here are the ways to make sure your next project goes big.
|
|
Published:
March 21 2012
|
Targeting
If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.
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|
Published:
March 21 2012
|
industry_insider
Which new services will change the landscape, and which are a waste of time? Jeff Hayzlett cuts through the clutter with his recommendations. Be the first in your office to try these new tools.
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|
Published:
March 19 2012
|
industry_insider
Don't bank your marketing bucks on the new devices just yet. Here's why connected TV isn't ready for prime time.
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|
Published:
March 15 2012
|
industry_insider
Are you attracting excited followers or one-time viewers with no brand loyalty? Here are three ways to go beyond clicks and likes to build a community of super fans.
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|
Published:
March 09 2012
|
industry_insider
Here are two common mistakes companies make when using video to build their brand, and two ways to do it right.
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|
Published:
March 07 2012
|
industry_insider
Apple, Facebook, Amazon, and Google face major challenges the next two years. Which companies will emerge victorious? Which will take damage? You might be surprised.
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|
Published:
March 06 2012
|
Video
With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.
|
|
Published:
March 05 2012
|
industry_insider
With hundreds of new device models coming to market this year, which ones will change the way consumers behave? Tech insider Shelly Palmer shares his picks.
|
|
Published:
March 02 2012
|
industry_insider
You probably wouldn't think of Red Bull as a health product, but some products are finding avid consumers in unusual places.
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|
Published:
February 29 2012
|
industry_insider
In order to get users excited about the new timeline structure, Facebook partnered with Definition 6 to create a cool new app. Here's the good and the bad.
|
|
Published:
February 22 2012
|
industry_insider
Digital marketers are finding that not all new technologies connect with consumers. Here are six that are cutting through the clutter.
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|
Published:
February 13 2012
|
industry_insider
Major industry players like Google, Apple, Microsoft, MasterCard, and AT&T are banking on this revolutionary mobile technology. Here's what the shift will mean for brands.
|
|
Published:
February 06 2012
|
Video
Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.
|
|
Published:
January 25 2012
|
Video
This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.
|
|
Published:
January 09 2012
|
Video
This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.
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|
Published:
December 07 2011
|
Media Planning & Buying
The inaugural iMedia Agency Awards highlight the most innovative agencies of the last year, as well as those agencies leading the pack in social media, video, mobile, and more. See the full list of winners.
|
|
Published:
December 06 2011
|
Video
Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.
|
|
Published:
November 16 2011
|
Media Planning & Buying
iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!
|
|
Published:
November 10 2011
|
Media Planning & Buying
The finalists have been chosen for the iMedia Agency Awards. Check out the nominees and cast your vote for the winner.
|
|
Published:
November 08 2011
|
Video
Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.
|
|
Published:
October 20 2011
|
Media Planning & Buying
We need your nominations! The inaugural iMedia Agency Awards is inviting iMedia readers to nominate the agencies leading the industry forward in strategic areas such as social media, video, mobile, DOOH, and more.
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|
Published:
July 07 2010
|
BRANDING
Where are consumers more likely to interact with advertising, and how should the connections they forge impact the brand's message? Take a look at some recent data from the Online Publisher's Association.
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