|
Published:
September 16 2010
|
EMAIL
How can marketers make smart choices about deploying limited resources among nearly unlimited digital messaging and content channels? Here's how to stay ahead of the game.
|
|
Published:
November 21 2008
|
DESKTOP APPS
While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards.
|
|
Published:
June 19 2008
|
DESKTOP APPS
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
|
|
Published:
December 04 2007
|
DESKTOP APPS
OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.
|
|
Published:
July 12 2007
|
WEBSITES
OTOlabs' director of marketing operations explains how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.
|
|
Published:
March 23 2006
|
DESKTOP APPS
AdTool's Mitchel Ahern explains how a branded desktop application can reach and retain travel customers.
|
|
Published:
November 23 2005
|
DESKTOP APPS
AdTools' director of marketing operations discusses branded desktop application (BDA) content, and how to make it work to achieve campaign goals.
|
|
Published:
October 28 2005
|
DESKTOP APPS
AdTools' Mitchel Ahern lays out the three key components of a successful branded desktop application.
|
|
Published:
March 10 2005
|
MEDIA PLANNING & BUYING
A case study of how Vail Resorts boosted its desktop application based on usage data from version 1.0.
|
