Courtney Nowicki
Summit Alumni

Courtney Nowicki

Director of Digital Media, Enlighten

As the Associate Director of Interactive Marketing at Enlighten, Courtney Nowicki manages the planning and creation of all integrated online advertising, search marketing, and emerging media campaigns for Kao Brands clients.  Previously, she was a Partner and Digital Media Supervisor at JWT/Team Detroit where she managed the digital media planning ... more

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How to extend the life of the banner ad

There's a certain advantage to sustaining the life of your Super Bowl ads, but shouldn't the rest of your campaigns add the same value? Here are some tips for creating a handy catalog of your creative.

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