Director of Digital Media, Enlighten
As the Associate Director of Interactive Marketing at Enlighten, Courtney Nowicki manages the planning and creation of all integrated online advertising, search marketing, and emerging media campaigns for Kao Brands clients. Previously, she was a Partner and Digital Media Supervisor at JWT/Team Detroit where she managed the digital media planning ... more
There's a certain advantage to sustaining the life of your Super Bowl ads, but shouldn't the rest of your campaigns add the same value? Here are some tips for creating a handy catalog of your creative.
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1 How to explain your job to a 10-year-old
2 3 big brands that don't want -- or need -- an agency
3 4 brands that emotionally connect with consumers
4 5 reasons I hate big data
5 The 7 deadly sins of digital marketing
