Thi Thumasathit

Thi Thumasathit

VP, New Business, Adchemy

Thi is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Prior to Adchemy, he was the director of product management at NexTag, where he was responsible for all lead generation services. Thi was a co-founder of AdKnowledge, an online advertising pioneer that was sold to CMGI in 2000 for... more

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A disruptive innovation in search marketing

The key to overcoming keyword overload is to focus on searcher intent. Here's where the industry needs to be headed.

Winning the battle of the keyword bulge

Excessive keywords in your ad groups could be costing you money. Find out what searchers are looking for, and how to streamline your ad groups to fit their needs.

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