Vice President of Sales, Bizo
Before heading up National Sales efforts at Bizo, Marc held various sales, marketing and leadership positions with Conde Nast, Nestle and startup media companies. When he's not selling, Marc spends time with his two daughters in Mill Valley, watches Giants games, and complains to his wife about not playing enough golf.
Audiences at the top and bottom of the funnel are two distinct groups, so using the same success metrics at both ends falls short. Here's how to establish the right metrics for each part of your campaign.
Full Summit Calendar | Request Invite
1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers
