Vice President of Marketing,
Jeff Weidauer has been involved in retail food and drug for three decades. After working up to store director, followed by a stint as a category manager, for Lucky Stores in San Diego, Jeff went on to manage corporate marketing for Albertsons. There he managed new campaign development and execution through print, online, TV, radio, and direct mail ... more
Targeting the right customers used to be fairly straightforward, but recent media shifts have resulted in a more complex process. Here's what you need to know about the changing landscape.
As marketers, we have to embrace new technology, but we can't leave traditional customers in the dust. Here are three lessons for shopper marketing in the digital age.
What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.
The journey from awareness to purchase has gotten much more complex. Here are a few basic steps to help you successfully navigate the new digital sales funnel.
Big data hasn't gotten the same buzz as social media, but it offers value from the outset. Get ahead of the game with our tips.
The usefulness of QR codes extends well beyond the coupon. See how they can be leveraged to create an entirely new shopping experience.
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1 5 things great bosses always do
2 9 Facebook hacks that will blow your mind
3 7 stupid mistakes brands make as publishers
4 6 people on LinkedIn you should follow
5 The most meaningless (and hilarious) job titles on LinkedIn