Vice President of Marketing,
Jeff Weidauer has been involved in retail food and drug for three decades. After working up to store director, followed by a stint as a category manager, for Lucky Stores in San Diego, Jeff went on to manage corporate marketing for Albertsons. There he managed new campaign development and execution through print, online, TV, radio, and direct mail ... more
As marketers, we have to embrace new technology, but we can't leave traditional customers in the dust. Here are three lessons for shopper marketing in the digital age.
What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.
The journey from awareness to purchase has gotten much more complex. Here are a few basic steps to help you successfully navigate the new digital sales funnel.
Big data hasn't gotten the same buzz as social media, but it offers value from the outset. Get ahead of the game with our tips.
The usefulness of QR codes extends well beyond the coupon. See how they can be leveraged to create an entirely new shopping experience.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed