Lucia Davis
Summit Alumni

Lucia Davis

Director of Content

Lucia Davis is director of content at Obviously Social. Previously, she was the community editor at PR News after working as one of iMedia Connection's associate editors. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper." She's a regular contributor to ... more

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How to snag your dream job in digital

Our industry is rife with opportunities, but candidates continue to sabotage their career paths. Five experts weigh in on how to win -- or lose -- your ideal digital job.

5 ways we're still botching mobile

A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.

Viral voices: Why one producer went digital

Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.

How to make the "mom connection" with Specific Media

Specific Media understands that CPG brands are always looking to connect with the mom audience. Read about how it's bringing the two together.

How JiWire is using location to engage moms

On-the-go moms are using location-based services more than ever. JiWire explains how it is tapping into this desirable demographic with great results.

Viral voices: How to become a YouTube sensation

YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.

Viral voices: How to win with an untapped audience

Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.

The driving force behind The Gap's biggest wins

By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship that will last a lifetime.

Viral voices: Anatomy of a successful web series

Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.

Horror stories from agency clients

Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.

How Yippy delivers better SEO results for less

Search is a crucial element of the digital marketing sphere, affecting everything from social media to offline strategy. Read about how Yippy is revolutionizing the space.

How American Express saw amazing returns by giving back

American Express' OPEN Forum is arguably one of digital's best success stories. Here's how the company used its online community to galvanize politicians, invigorate brands, and change consumer behavior.

The clients that agencies hate

Agencies go off the record to reveal their worst client stories -- the funny, the ugly, and the inexplicable.

How smart TV could revolutionize digital

MediaMind is bringing smart TV to the masses, and the results have the potential to completely transform digital marketing. Read on to find out what's coming down the pipeline.

How to solve mobile's targeting problem

Mobile is a huge and growing space, but marketers are still struggling to find an effective way to target consumers on their devices. Jumptap is ready to step in and lend a hand.

The secret to Virgin America's happy customers

Virgin America knows that a great marketing campaign won't succeed without a fantastic product behind it. Read on to find out how it is dominating digital in the air and on the ground.

How you can employ ESPN's winning social strategy

Carol Kruse, ESPN's SVP of marketing, gives insight into how the most well-known brand in sports succeeds with social. See how you can apply its tactics.

The most expensive marketing mistake

Not being prepared for privacy legislation could be financially disastrous for your agency. TRUSTe sheds light on upcoming privacy bills and explains how it can help.

Measuring attribution in a way that makes sense

The digital marketing industry is filled with algorithms and equations that don't make sense outside of an accounting model. Find out how to accurately appraise your campaigns.

The secret weapon for better brand recall

Consumers remember humorous advertising and are more likely to purchase products featured in funny commercials. Learn the complicated art of leveraging comedy as a marketing tool.

Navigating the increasingly ambiguous digital landscape

The digital world is evolving: Agencies are becoming publishers, publishers are becoming exchanges, and brands are becoming content curators. Four experts give advice on how to navigate this "world of gray."

Location-based services: What to invest in, what to ignore

Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space.

How MediaMind is changing metrics for the better

Fresh off the Media Rating Council's accreditation of its new metrics, MediaMind talks about why consumers don't trust advertisements, and what it's doing to change that.

Implications of mobile's new superpowers

AKQA Mobile's Tina Unterlaender discusses how the mobile revolution is changing the way consumers search, buy, rate, and report.

4 technology startups to watch

Curious about the next big thing in digital marketing? Check out these new companies that are changing the landscape.

Microsoft's take on the future of interactive TV

Microsoft has played a big part in the development of social gaming and interactive TV. Take a look at what Breakthrough Summit speaker -- and Microsoft's GM of advertising -- Mark Kroese has to say about what lies ahead.

Is there a tablet market beyond the iPad?

The iPad dominates the tablet market -- but will that ever change? Noah Elkin, principal analyst at eMarketer, answers this and other pressing questions about the ever-evolving tablet space.

5 brands that got flogged by blogs

Bloggers don't hesitate to voice their objections to a brand. Read about five examples where the points raised caused major problems for the company in question, and learn from their mistakes.

Lessons in branding from the Republican Party

Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.

Lessons in branding from the Republican Party

Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.

What comes after "the year of mobile"

As mobile continues to boom, understanding consumer behavior is more important than ever. Read what Joy Liuzzo of InsightExpress has to say about it.

Location-based apps: What works, what doesn't

Location-based applications present huge opportunities for agencies and brands alike, but it's often hard to sort out the good from the bad. Here, four experts weigh in on what they like, what they hate, and why.

Microsoft's take on the future of interactive TV

Microsoft has played a big part in the development of social gaming and interactive TV. Take a look at what Breakthrough Summit speaker -- and Microsoft's GM of advertising -- Mark Kroese has to say about what lies ahead.

Yahoo expands the digital canvas

Here's how Yahoo used innovation and customization to take full advantage of the digital canvas -- and the success that came with it.

The equation for delivering value to brand advertisers

Consumers are spending more and more time on the internet, and yet online ad spending is not keeping pace with that growth. Check out AudienceScience's solution for closing the gap.

The new role of publishers in the digital age

Time Inc. President Kirk McDonald talks about how, among all the algorithms and equations, marketers have forgotten the variable that matters most -- the consumer.

Making world-class content available everywhere

Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.

How to survive in the new media universe

Three seasoned marketers give their opinions on the new media ecosystem, and who will survive the revolution.

Digital marketing's biggest untapped audience

Forrester Research's Tamara Barber sat down with iMedia to discuss why the Hispanic market has been overlooked -- and why ignoring this demographic is a huge mistake.

The new ROI: Dwell rates and Facebook "likes"

Ross McNab, director of business development at MediaMind, talks about the engagement possibilities in display advertising and Mountain Dew's in-ad "like" button.

How to campaign across all platforms

As we approach 100 percent connectedness as a society, we must find ways to cope with the constant stream of information. Read what ad:tech speaker Amanda Richman has to add to the conversation.

Tablet metrics: Everything we know is wrong

The quandary with the tablet is that it's more than a new media vehicle -- it's a new media environment. Here are some guidelines on how to approach tablet metrics.

PepsiCo's Bonin Bough on performance with purpose

PepsiCo's social media guru talks about everything from his company's perspectives on corporate responsibility to that noisy SunChips bag.

What drives the premium iPad experience?

IPG Media Lab set out to answer the million-dollar question: Is the willingness to pay for iPad apps driven by the early adopter audience or the form factor?

What lies ahead for brand engagement

In the age of information overload, brands need to look to the forces that are transforming media. Learn why authentic engagement is less passive than it has ever been before.

Making world-class content available everywhere

Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.

The key to capturing the mindshare of moms

Fresh from the success of the New Scientist cover, Dr. A. K. Pradeep, the CEO of neuromarketing firm NeuroFocus, tackles the mommy brain.

Courting the consumer with display advertising

Ross McNab, director of business development at MediaMind, shows how to court the consumer with display advertising, and why this is what everyone should be doing.

How to engage consumers and take control of your content

The leader of in-text advertising, Vibrant Media, says the future of advertising lies in integrated content. The question is how to do it, and Vibrant has a solution.

Ogilvy's keys to the future of digital marketing

Chairman and CEO Brian Fetherstonhaugh believes the future of digital is at a dangerous crossroads, and that the key to salvation is a digital marketing perception revolution.

Rebranding American education

University of Phoenix's SVP of marketing, Michael Sullivan, explains how the education giant is refocusing itself, and gives his definition for ROI.

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