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Published:
February 28 2013
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Media Planning & Buying
Our industry is rife with opportunities, but candidates continue to sabotage their career paths. Five experts weigh in on how to win -- or lose -- your ideal digital job.
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Published:
February 20 2013
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Mobile
A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.
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Published:
May 04 2012
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Video
Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.
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Published:
May 03 2012
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EVENT COVERAGE
Specific Media understands that CPG brands are always looking to connect with the mom audience. Read about how it's bringing the two together.
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Published:
May 03 2012
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EVENT COVERAGE
On-the-go moms are using location-based services more than ever. JiWire explains how it is tapping into this desirable demographic with great results.
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Published:
April 27 2012
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Video
YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.
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Published:
April 24 2012
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Video
Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.
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Published:
April 24 2012
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EVENT COVERAGE
By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship that will last a lifetime.
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Published:
April 20 2012
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Video
Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.
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Published:
March 02 2012
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Brand Issues
Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.
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Published:
February 15 2012
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EVENT COVERAGE
Search is a crucial element of the digital marketing sphere, affecting everything from social media to offline strategy. Read about how Yippy is revolutionizing the space.
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Published:
February 07 2012
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EVENT COVERAGE
American Express' OPEN Forum is arguably one of digital's best success stories. Here's how the company used its online community to galvanize politicians, invigorate brands, and change consumer behavior.
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Published:
November 15 2011
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Media Planning & Buying
Agencies go off the record to reveal their worst client stories -- the funny, the ugly, and the inexplicable.
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Published:
October 26 2011
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EVENT COVERAGE
MediaMind is bringing smart TV to the masses, and the results have the potential to completely transform digital marketing. Read on to find out what's coming down the pipeline.
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Published:
October 26 2011
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EVENT COVERAGE
Mobile is a huge and growing space, but marketers are still struggling to find an effective way to target consumers on their devices. Jumptap is ready to step in and lend a hand.
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Published:
October 18 2011
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EVENT COVERAGE
Virgin America knows that a great marketing campaign won't succeed without a fantastic product behind it. Read on to find out how it is dominating digital in the air and on the ground.
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Published:
June 29 2011
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EVENT COVERAGE
Carol Kruse, ESPN's SVP of marketing, gives insight into how the most well-known brand in sports succeeds with social. See how you can apply its tactics.
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Published:
June 01 2011
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EVENT COVERAGE
Not being prepared for privacy legislation could be financially disastrous for your agency. TRUSTe sheds light on upcoming privacy bills and explains how it can help.
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Published:
June 01 2011
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EVENT COVERAGE
The digital marketing industry is filled with algorithms and equations that don't make sense outside of an accounting model. Find out how to accurately appraise your campaigns.
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Published:
May 25 2011
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EVENT COVERAGE
Consumers remember humorous advertising and are more likely to purchase products featured in funny commercials. Learn the complicated art of leveraging comedy as a marketing tool.
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Published:
May 24 2011
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EVENT COVERAGE
The digital world is evolving: Agencies are becoming publishers, publishers are becoming exchanges, and brands are becoming content curators. Four experts give advice on how to navigate this "world of gray."
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Published:
April 07 2011
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MOBILE
Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space.
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Published:
March 30 2011
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EVENT COVERAGE
Fresh off the Media Rating Council's accreditation of its new metrics, MediaMind talks about why consumers don't trust advertisements, and what it's doing to change that.
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Published:
March 23 2011
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EVENT COVERAGE
AKQA Mobile's Tina Unterlaender discusses how the mobile revolution is changing the way consumers search, buy, rate, and report.
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Published:
March 23 2011
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EVENT COVERAGE
Curious about the next big thing in digital marketing? Check out these new companies that are changing the landscape.
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Published:
March 23 2011
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EVENT COVERAGE
Microsoft has played a big part in the development of social gaming and interactive TV. Take a look at what Breakthrough Summit speaker -- and Microsoft's GM of advertising -- Mark Kroese has to say about what lies ahead.
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Published:
March 22 2011
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EVENT COVERAGE
The iPad dominates the tablet market -- but will that ever change? Noah Elkin, principal analyst at eMarketer, answers this and other pressing questions about the ever-evolving tablet space.
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Published:
March 15 2011
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Social Media
Bloggers don't hesitate to voice their objections to a brand. Read about five examples where the points raised caused major problems for the company in question, and learn from their mistakes.
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Published:
March 09 2011
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EVENT COVERAGE
Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.
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Published:
February 08 2011
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TARGETING
Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.
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Published:
January 28 2011
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MOBILE
As mobile continues to boom, understanding consumer behavior is more important than ever. Read what Joy Liuzzo of InsightExpress has to say about it.
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Published:
January 06 2011
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TARGETING
Location-based applications present huge opportunities for agencies and brands alike, but it's often hard to sort out the good from the bad. Here, four experts weigh in on what they like, what they hate, and why.
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Published:
January 04 2011
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EMERGING PLATFORMS
Microsoft has played a big part in the development of social gaming and interactive TV. Take a look at what Breakthrough Summit speaker -- and Microsoft's GM of advertising -- Mark Kroese has to say about what lies ahead.
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Published:
December 22 2010
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EVENT COVERAGE
Here's how Yahoo used innovation and customization to take full advantage of the digital canvas -- and the success that came with it.
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Published:
December 22 2010
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EVENT COVERAGE
Consumers are spending more and more time on the internet, and yet online ad spending is not keeping pace with that growth. Check out AudienceScience's solution for closing the gap.
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Published:
December 15 2010
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EVENT COVERAGE
Time Inc. President Kirk McDonald talks about how, among all the algorithms and equations, marketers have forgotten the variable that matters most -- the consumer.
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Published:
December 14 2010
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EVENT COVERAGE
Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.
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Published:
December 14 2010
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EVENT COVERAGE
Three seasoned marketers give their opinions on the new media ecosystem, and who will survive the revolution.
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Published:
November 01 2010
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TARGETING
Forrester Research's Tamara Barber sat down with iMedia to discuss why the Hispanic market has been overlooked -- and why ignoring this demographic is a huge mistake.
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Published:
October 27 2010
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EVENT COVERAGE
Ross McNab, director of business development at MediaMind, talks about the engagement possibilities in display advertising and Mountain Dew's in-ad "like" button.
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Published:
October 26 2010
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MEDIA PLANNING & BUYING
As we approach 100 percent connectedness as a society, we must find ways to cope with the constant stream of information. Read what ad:tech speaker Amanda Richman has to add to the conversation.
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Published:
October 20 2010
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EVENT COVERAGE
The quandary with the tablet is that it's more than a new media vehicle -- it's a new media environment. Here are some guidelines on how to approach tablet metrics.
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Published:
October 20 2010
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EVENT COVERAGE
PepsiCo's social media guru talks about everything from his company's perspectives on corporate responsibility to that noisy SunChips bag.
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Published:
October 19 2010
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EVENT COVERAGE
IPG Media Lab set out to answer the million-dollar question: Is the willingness to pay for iPad apps driven by the early adopter audience or the form factor?
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Published:
October 19 2010
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EVENT COVERAGE
In the age of information overload, brands need to look to the forces that are transforming media. Learn why authentic engagement is less passive than it has ever been before.
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Published:
October 15 2010
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MEDIA PLANNING & BUYING
Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.
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Published:
October 08 2010
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TARGETING
Fresh from the success of the New Scientist cover, Dr. A. K. Pradeep, the CEO of neuromarketing firm NeuroFocus, tackles the mommy brain.
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Published:
September 22 2010
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EVENT COVERAGE
Ross McNab, director of business development at MediaMind, shows how to court the consumer with display advertising, and why this is what everyone should be doing.
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Published:
September 22 2010
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EVENT COVERAGE
The leader of in-text advertising, Vibrant Media, says the future of advertising lies in integrated content. The question is how to do it, and Vibrant has a solution.
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Published:
September 15 2010
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EVENT COVERAGE
Chairman and CEO Brian Fetherstonhaugh believes the future of digital is at a dangerous crossroads, and that the key to salvation is a digital marketing perception revolution.
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Published:
September 14 2010
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EVENT COVERAGE
University of Phoenix's SVP of marketing, Michael Sullivan, explains how the education giant is refocusing itself, and gives his definition for ROI.
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