Craig Gugel

Craig Gugel

Chief Research Officer, LogicLab

Craig Gugel manages all research functions for LogicLab, including consumer insights, internal and external training and education, primary research and data partnerships. In this position, he also serves as a public face of LogicLab and an industry expert on all research-related issues. Previously, he was president of Telmar Information Services a... more

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A simple approach for 360-degree media plans

Media fragmentation means that broad data can't help media planners make informed decisions. See how a strategy for distinguishing between what people buy and their demographic affiliations can change that.

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