David Szetela is CEO and Founder, Clix Marketing, a leading PPC Advertising Agency. His most recent book is "Pay-Per-Click Search Engine Marketing." David is a regular speaker at industry conferences including; Search Engine Strategies and SMX events, MediaPost AdNets and Search Marketing Summit, PPC Summit and MarketingSherpa's B2B Summit. He also... more
The strong growth in search marketing has led to a proliferation of PPC advertising and SEO scams by counterfeiters and unscrupulous competitors. Learn how to defend yourself.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 How to explain your job to a 10-year-old
4 5 questions your social media team hates being asked
5 The 8 best social media campaigns of 2012