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Published:
February 06 2013
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EVENT COVERAGE
Social media moves fast, and smart marketers know how to experiment and adapt quickly. Here's how one company stays ahead of the curve by embracing change.
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Published:
February 05 2013
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EVENT COVERAGE
Marketing trends come and go, but the actions that foster brand loyalty stay the same. Here's how one brand has cultivated customer devotion for 155 years.
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Published:
December 05 2012
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EVENT COVERAGE
The model for how brands partner with agencies is evolving rapidly. Here's where these relationships are headed.
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Published:
December 04 2012
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EVENT COVERAGE
Data provide valuable consumer insights, but the sheer volume of information is staggering. Here's why smart agencies rely on partnerships to navigate the increasingly complex advertising world.
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Published:
October 24 2012
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EVENT COVERAGE
TV is still king in the advertising world, but the other screens are catching up quickly. Learn how to leverage your marketing content across all media.
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Published:
October 17 2012
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EVENT COVERAGE
The relationship between users and their connected devices is stronger than ever. Consider these reasons to start spending more of your time and budget on mobile.
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Published:
September 19 2012
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EVENT COVERAGE
Keeping up to date on consumer trends is especially difficult during the busy holiday season. Use these insights and best practices to super-charge your campaign efforts.
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Published:
September 19 2012
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EVENT COVERAGE
Your products and marketing techniques are what differentiate your brand from the competition. Here's one technology company that can help you stand out from the crowd.
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Published:
September 11 2012
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EVENT COVERAGE
If you think you can't teach an old dog new tricks, you're wrong. Find out how this century old company turned traditional ideas into successful digital marketing initiatives.
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Published:
May 30 2012
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EVENT COVERAGE
Creative and media are integral to the success of ad campaigns, yet these two elements are often disconnected in the development process. Here's why you need to bridge that gap.
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Published:
May 23 2012
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EVENT COVERAGE
The convergence of social, local, and mobile has radically changed consumer needs and expectations. Here's how smart brands are turning this mass disrupter into success.
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Published:
April 25 2012
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EVENT COVERAGE
Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility initiatives. Here's what your brand can learn from this program.
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Published:
April 04 2012
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EVENT COVERAGE
The penetration of video into the marketplace is substantially deeper than it has ever been before. Here's what the future holds for this ever-growing medium.
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Published:
March 28 2012
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EVENT COVERAGE
There are many differing ideas as to how video content can be optimized. Consider the opinions of these senior TV and video buyers from top companies like YouTube and Starcom.
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Published:
March 27 2012
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EVENT COVERAGE
The future of computing is all about experiences -- we can expect our technologies to become increasingly informative, ubiquitous, personalized, and social. Here's what this means for marketers.
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Published:
December 14 2011
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EVENT COVERAGE
By complying with global privacy regulations, you can better protect your data, improve website performance, and gain consumer trust. Here is one company that can help you do just that.
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Published:
December 07 2011
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EVENT COVERAGE
Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony.
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Published:
December 06 2011
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EVENT COVERAGE
Your clients expect you to have an intimate knowledge of their business and marketing objectives. Read on to find out what else big brands want from you.
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Published:
September 21 2011
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EVENT COVERAGE
When it comes to generating buzz online, most brands tend to mistakenly focus on the "how" rather than the "who." Here's how WebMD is leveraging its audience to drive brand discussions online.
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Published:
September 21 2011
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EVENT COVERAGE
With so much information available nowadays, it's difficult to determine what's important. Discover how one company is rolling up its data and making it actionable.
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Published:
September 14 2011
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EVENT COVERAGE
Brands are shifting more dollars to digital, which means the need to deliver high performance at scale is greater than ever. Consider these new insights into how marketers can achieve this goal.
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Published:
September 13 2011
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EVENT COVERAGE
These days, a successful marketing campaign depends upon strategically placed content. Read on to discover how to create compelling content and measure its impact.
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Published:
June 29 2011
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Social Media
When brands make mistakes, apologies are expected. Or are they? Here's a look at some of the biggest brand faux pas in recent memory, and the brand reactions that might surprise you.
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Published:
May 11 2011
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Social Media
A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history.
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Published:
April 06 2011
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WEBSITES
While there is no preset formula for creating a stellar website, there are a few notable commonalities that winning examples share. Consider these innovative executions.
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Published:
March 21 2011
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MEDIA PLANNING & BUYING
Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.
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Published:
March 02 2011
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MOBILE
There is no predetermined formula for a successful branded app, but there are plenty of winners from which to take lessons. Consider these four distinct approaches to the app world, and meet the brands that pioneered them.
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