Jennifer Marlo
Summit Alumni

Jennifer Marlo

Content Manager, iMedia Connection

Jennifer received her BFA from UC Santa Barbara and MFA from CALARTS in 2006. Post graduation, Jennifer segued into freelance writing, focusing on various topics such as arts, entertainment, travel, and tourism. Jennifer is a native Los Angelean with a passion for Los Angeles history. Obsessed with real-life noir, Jennifer finds macabre pleasure i... more

Jennifer's Articles Jennifer's Article Feeds

How to craft innovation from new technologies

The most inventive marketers always keep the latest tech advances top-of-mind. In this Q&A, Laston Charriez, SVP marketing, Western Union, discusses the respective roles of CMOs, consumers, and partners.

How to craft innovation from new technologies

The most inventive marketers always keep the latest tech advances top-of-mind. In this Q&A, Laston Charriez, SVP marketing, Western Union, discusses the respective roles of CMOs, consumers, and partners.

How binge-viewing is shaping the future of content

For entertainment marketers, following the evolution of viewing habits is vital. In this Q&A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.

How binge-viewing is shaping the future of content

For entertainment marketers, following the evolution of viewing habits is vital. In this Q&A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.

How to make the most of the golden age of marketing research

We have access to more data than ever. But how do we make the leap to insights? In this Q&A, Dr. Duane Varan, CEO of MediaScience, shares how quality R&D fits into the latest marketing trends.

How to make the most of the golden age of marketing research

We have access to more data than ever. But how do we make the leap to insights? In this Q&A, Dr. Duane Varan, CEO of MediaScience, shares how quality R&D fits into the latest marketing trends.

How Kellogg Company is tackling data and measurement

From implementing new technologies to bridging the gap between online and offline, marketers face digital challenges daily. In this Q&A, Aaron Fetters of Kellogg Company shares his insights on brand strategy.

How Kellogg Company is tackling data and measurement

From implementing new technologies to bridging the gap between online and offline, marketers face digital challenges daily. In this Q&A, Aaron Fetters of Kellogg Company shares his insights on brand strategy.

How startups are shaping the future of mobile

How do tech startups fit into the mobile landscape? In this Q&A, Ed Kaczmarek of Mondelez International shares his mobile insights and predictions.

How startups are shaping the future of mobile

How do tech startups fit into the mobile landscape? In this Q&A, Ed Kaczmarek of Mondelez International shares his mobile insights and predictions.

How social campaigns drive viewers to the movies

How can fans drive the course of entertainment campaigns? In this Q&A, Gordon Paddison, CEO of Stradella Road, gives us the scoop on the most important aspects of social.

How social campaigns drive viewers to the movies

How can fans drive the course of entertainment campaigns? In this Q&A, Gordon Paddison, CEO of Stradella Road, gives us the scoop on the most important aspects of social.

General Mills' "hacker" approach to marketing

Social media moves fast, and smart marketers know how to experiment and adapt quickly. Here's how one company stays ahead of the curve by embracing change.

The strategy that made Macy's a success

Marketing trends come and go, but the actions that foster brand loyalty stay the same. Here's how one brand has cultivated customer devotion for 155 years.

How to strengthen agency-client partnerships

The model for how brands partner with agencies is evolving rapidly. Here's where these relationships are headed.

Why successful agencies lean on strategic alliances

Data provide valuable consumer insights, but the sheer volume of information is staggering. Here's why smart agencies rely on partnerships to navigate the increasingly complex advertising world.

The role of mobile in a multi-screen world

TV is still king in the advertising world, but the other screens are catching up quickly. Learn how to leverage your marketing content across all media.

How mobile is shaping the future of marketing innovation

The relationship between users and their connected devices is stronger than ever. Consider these reasons to start spending more of your time and budget on mobile.

4 secrets to a successful holiday campaign

Keeping up to date on consumer trends is especially difficult during the busy holiday season. Use these insights and best practices to super-charge your campaign efforts.

The benefits of verticalization in digital advertising

Your products and marketing techniques are what differentiate your brand from the competition. Here's one technology company that can help you stand out from the crowd.

How Sears took digital by the horns -- and won

If you think you can't teach an old dog new tricks, you're wrong. Find out how this century old company turned traditional ideas into successful digital marketing initiatives.

Why creative and media need to play nice

Creative and media are integral to the success of ad campaigns, yet these two elements are often disconnected in the development process. Here's why you need to bridge that gap.

How to keep up with hyper-connected consumers

The convergence of social, local, and mobile has radically changed consumer needs and expectations. Here's how smart brands are turning this mass disrupter into success.

Coca-Cola's secret to connecting with moms

Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility initiatives. Here's what your brand can learn from this program.

The power of video and good storytelling

The penetration of video into the marketplace is substantially deeper than it has ever been before. Here's what the future holds for this ever-growing medium.

The future of video buying

There are many differing ideas as to how video content can be optimized. Consider the opinions of these senior TV and video buyers from top companies like YouTube and Starcom.

The future of technology and marketing

The future of computing is all about experiences -- we can expect our technologies to become increasingly informative, ubiquitous, personalized, and social. Here's what this means for marketers.

How transparency can help grow your brand

By complying with global privacy regulations, you can better protect your data, improve website performance, and gain consumer trust. Here is one company that can help you do just that.

How to build strong partnerships with your clients

Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony.

What clients want from agencies and media companies

Your clients expect you to have an intimate knowledge of their business and marketing objectives. Read on to find out what else big brands want from you.

How to tap social influencers

When it comes to generating buzz online, most brands tend to mistakenly focus on the "how" rather than the "who." Here's how WebMD is leveraging its audience to drive brand discussions online.

How to choose the analytics that matter

With so much information available nowadays, it's difficult to determine what's important. Discover how one company is rolling up its data and making it actionable.

How to score genuine digital impact at scale

Brands are shifting more dollars to digital, which means the need to deliver high performance at scale is greater than ever. Consider these new insights into how marketers can achieve this goal.

The secrets to online marketing success

These days, a successful marketing campaign depends upon strategically placed content. Read on to discover how to create compelling content and measure its impact.

8 brands that were forced to apologize

When brands make mistakes, apologies are expected. Or are they? Here's a look at some of the biggest brand faux pas in recent memory, and the brand reactions that might surprise you.

New lessons from 6 tweets gone wrong

A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history.

8 ground-breaking websites

While there is no preset formula for creating a stellar website, there are a few notable commonalities that winning examples share. Consider these innovative executions.

The internet's most annoying campaigns

Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.

9 branded apps that people love

There is no predetermined formula for a successful branded app, but there are plenty of winners from which to take lessons. Consider these four distinct approaches to the app world, and meet the brands that pioneered them.

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