Jennifer received her BFA from UC Santa Barbara and MFA from CALARTS in 2006. Post graduation, Jennifer segued into freelance writing, focusing on various topics such as arts, entertainment, travel, and tourism.
Jennifer is a native Los Angelean with a passion for Los Angeles history. Obsessed with real-life noir, Jennifer finds macabre pleasure i... more
The most inventive marketers always keep the latest tech advances top-of-mind. In this Q&A, Laston Charriez, SVP marketing, Western Union, discusses the respective roles of CMOs, consumers, and partners.
For entertainment marketers, following the evolution of viewing habits is vital. In this Q&A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.
We have access to more data than ever. But how do we make the leap to insights? In this Q&A, Dr. Duane Varan, CEO of MediaScience, shares how quality R&D fits into the latest marketing trends.
From implementing new technologies to bridging the gap between online and offline, marketers face digital challenges daily. In this Q&A, Aaron Fetters of Kellogg Company shares his insights on brand strategy.
How do tech startups fit into the mobile landscape? In this Q&A, Ed Kaczmarek of Mondelez International shares his mobile insights and predictions.
How can fans drive the course of entertainment campaigns? In this Q&A, Gordon Paddison, CEO of Stradella Road, gives us the scoop on the most important aspects of social.
Social media moves fast, and smart marketers know how to experiment and adapt quickly. Here's how one company stays ahead of the curve by embracing change.
Marketing trends come and go, but the actions that foster brand loyalty stay the same. Here's how one brand has cultivated customer devotion for 155 years.
The model for how brands partner with agencies is evolving rapidly. Here's where these relationships are headed.
Data provide valuable consumer insights, but the sheer volume of information is staggering. Here's why smart agencies rely on partnerships to navigate the increasingly complex advertising world.
TV is still king in the advertising world, but the other screens are catching up quickly. Learn how to leverage your marketing content across all media.
The relationship between users and their connected devices is stronger than ever. Consider these reasons to start spending more of your time and budget on mobile.
Keeping up to date on consumer trends is especially difficult during the busy holiday season. Use these insights and best practices to super-charge your campaign efforts.
Your products and marketing techniques are what differentiate your brand from the competition. Here's one technology company that can help you stand out from the crowd.
If you think you can't teach an old dog new tricks, you're wrong. Find out how this century old company turned traditional ideas into successful digital marketing initiatives.
Creative and media are integral to the success of ad campaigns, yet these two elements are often disconnected in the development process. Here's why you need to bridge that gap.
The convergence of social, local, and mobile has radically changed consumer needs and expectations. Here's how smart brands are turning this mass disrupter into success.
Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility initiatives. Here's what your brand can learn from this program.
The penetration of video into the marketplace is substantially deeper than it has ever been before. Here's what the future holds for this ever-growing medium.
There are many differing ideas as to how video content can be optimized. Consider the opinions of these senior TV and video buyers from top companies like YouTube and Starcom.
The future of computing is all about experiences -- we can expect our technologies to become increasingly informative, ubiquitous, personalized, and social. Here's what this means for marketers.
By complying with global privacy regulations, you can better protect your data, improve website performance, and gain consumer trust. Here is one company that can help you do just that.
Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony.
Your clients expect you to have an intimate knowledge of their business and marketing objectives. Read on to find out what else big brands want from you.
When it comes to generating buzz online, most brands tend to mistakenly focus on the "how" rather than the "who." Here's how WebMD is leveraging its audience to drive brand discussions online.
With so much information available nowadays, it's difficult to determine what's important. Discover how one company is rolling up its data and making it actionable.
Brands are shifting more dollars to digital, which means the need to deliver high performance at scale is greater than ever. Consider these new insights into how marketers can achieve this goal.
These days, a successful marketing campaign depends upon strategically placed content. Read on to discover how to create compelling content and measure its impact.
When brands make mistakes, apologies are expected. Or are they? Here's a look at some of the biggest brand faux pas in recent memory, and the brand reactions that might surprise you.
A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history.
While there is no preset formula for creating a stellar website, there are a few notable commonalities that winning examples share. Consider these innovative executions.
Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.
There is no predetermined formula for a successful branded app, but there are plenty of winners from which to take lessons. Consider these four distinct approaches to the app world, and meet the brands that pioneered them.
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1 The 9 fastest ways to piss off online shoppers
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The worst deals in digital advertising
5 The state of brands on Instagram