Lauren Friedman

Lauren Friedman

Head of Global Social Business Enablement, Adobe Systems

Lauren Friedman is the head of Global Social Business Enablement at Adobe.  She's a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees... more

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10 great ads that went viral

Creating a unique and memorable ad takes a lot of work and a little bit of luck. Here are 10 that hit it out of the ballpark.

The best branded videos on Instagram

Instagram video is now 1 year old, so it's time to celebrate the most impressive marketing wins. Here are eight brands uploading top-notch videos.

The best social media campaigns of 2014 (so far)

There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.

Innovative e-commerce sites to watch

It's challenging for e-retailers to stand out from the crowd. Here's how brands are creating unique online shopping experiences.

3 ways to capitalize on moment marketing

Although real-time marketing provides a unique opportunity for marketers, there's more to it than just short-lived interactions. Here are tips for making your content last.

The best social media campaigns of 2013

Even though social media is well established when it comes to online marketing, plenty of brands are still coming up with fresh ideas. Here are the ones that did it best this year.

The best social media campaigns of 2013 (so far)

It's been an exciting six months for social media marketing. Let's take a look at some of the highlights -- and one lowlight -- of the year's brand campaigns to date.

5 anti-social brands that should know better

At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.

The 8 best social media campaigns of 2012

It's been an exciting year in social media marketing. Here are the brands that did great things on Facebook, Twitter, Pinterest, and YouTube.

The best and worst brands on Instagram

About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.

5 brands that embarrassed themselves on social

Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.

3 customer comments you can't ignore

Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside.

3 reasons Google+ is not a social network

While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.

5 brands that post terrible Facebook updates

It's easy for people to "unlike" a brand. Don't tempt them by employing these lazy and irritating tactics.

5 tips for building a super-sticky Facebook page

Your goal on Facebook should be to create an experience that makes users want to return and engage more. Here's how you can make your page socially sticky.

7 brands that post awesome Facebook updates

As Facebook implements more ways for users to control the content in their news feeds, brands need to be especially creative to make the cut. Consider these proven approaches.

The crucial differences between Facebook and Twitter

Understanding the unique marketing roles of Facebook and Twitter is essential to building long-term customer-brand relationships. Read on to find out how you can use these differences to your advantage.

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