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Published:
April 11 2013
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Social Media
At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.
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Published:
December 12 2012
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Social Media
It's been an exciting year in social media marketing. Here are the brands that did great things on Facebook, Twitter, Pinterest, and YouTube.
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Published:
November 05 2012
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Social Media
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.
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Published:
May 15 2012
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Social Media
Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.
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Published:
March 07 2012
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Social Media
Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside.
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Published:
January 23 2012
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Social Media
While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.
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Published:
August 01 2011
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Social Media
It's easy for people to "unlike" a brand. Don't tempt them by employing these lazy and irritating tactics.
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Published:
May 23 2011
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Social Media
Your goal on Facebook should be to create an experience that makes users want to return and engage more. Here's how you can make your page socially sticky.
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Published:
March 28 2011
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Social Media
As Facebook implements more ways for users to control the content in their news feeds, brands need to be especially creative to make the cut. Consider these proven approaches.
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Published:
January 07 2011
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Social Media
Understanding the unique marketing roles of Facebook and Twitter is essential to building long-term customer-brand relationships. Read on to find out how you can use these differences to your advantage.
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