Head of Global Social Business Enablement,
Lauren Friedman is the head of Global Social Business Enablement at Adobe.
She's a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations.
She is currently working across Adobe functions to enable all employees... more
There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.
It's challenging for e-retailers to stand out from the crowd. Here's how brands are creating unique online shopping experiences.
Although real-time marketing provides a unique opportunity for marketers, there's more to it than just short-lived interactions. Here are tips for making your content last.
Even though social media is well established when it comes to online marketing, plenty of brands are still coming up with fresh ideas. Here are the ones that did it best this year.
It's been an exciting six months for social media marketing. Let's take a look at some of the highlights -- and one lowlight -- of the year's brand campaigns to date.
At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.
It's been an exciting year in social media marketing. Here are the brands that did great things on Facebook, Twitter, Pinterest, and YouTube.
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.
Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.
Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside.
While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.
It's easy for people to "unlike" a brand. Don't tempt them by employing these lazy and irritating tactics.
Your goal on Facebook should be to create an experience that makes users want to return and engage more. Here's how you can make your page socially sticky.
As Facebook implements more ways for users to control the content in their news feeds, brands need to be especially creative to make the cut. Consider these proven approaches.
Understanding the unique marketing roles of Facebook and Twitter is essential to building long-term customer-brand relationships. Read on to find out how you can use these differences to your advantage.
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 Blogs every marketer should follow
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2014 (so far)
5 The most overrated platforms for mobile marketing