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Published:
October 18 2011
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Ad Networks
How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions.
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Published:
April 29 2011
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AD NETWORKS
Every DSP claims to have an "algorithm" for RTB, but they can't all back it up. Consider these insights on why algorithms are important and how to tell if your DSP really has one.
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Published:
March 17 2011
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AD NETWORKS
New technologies that combine the processes for buying, managing, and optimizing media can benefit both buyers and sellers. Here are five reasons you should get involved in the private marketplace for premium ads.
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Published:
January 07 2011
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AD SERVING
A good DSP can deliver innovative and game-changing results, but not all are created equal. A DSP "bake-off" can cut through the hype to isolate the one with the strongest assets and capabilities. Follow these guidelines.
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