Chief operating officer,
Ari Buchalter is a recognized thought leader on digital media strategy, programmatic media buying, and advanced marketing analytics & optimization techniques. His unique career spans from cutting-edge PhD and postdoctoral research in theoretical astrophysics at Stanford, Columbia, and Caltech, to over a decade of leadership in marketing strategy an... more
Point solutions no longer make sense for marketers looking to build an enterprise marketing practice. Here's how to adapt in the ever-changing world of ad tech.
How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions.
Every DSP claims to have an "algorithm" for RTB, but they can't all back it up. Consider these insights on why algorithms are important and how to tell if your DSP really has one.
New technologies that combine the processes for buying, managing, and optimizing media can benefit both buyers and sellers. Here are five reasons you should get involved in the private marketplace for premium ads.
A good DSP can deliver innovative and game-changing results, but not all are created equal. A DSP "bake-off" can cut through the hype to isolate the one with the strongest assets and capabilities. Follow these guidelines.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV