Melanie Mitchell

Melanie Mitchell

SVP, Search Strategy, Digitas

As SVP of Search Strategy at Digitas, Melanie leads the agency’s search capability for clients and manages the Digitas Search Engine Marketing Knowledge Center, ensuring that new industry trends, strategies and tactics, and best practices are continuously shared throughout the agency. Prior to joining Digitas, Melanie was VP of Marketing at Folio... more

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Search marketing's best and worst: 3 case studies

Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies.

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