SVP, Search Strategy,
As SVP of Search Strategy at Digitas, Melanie leads the agency’s search capability for clients and manages the Digitas Search Engine Marketing Knowledge Center, ensuring that new industry trends, strategies and tactics, and best practices are continuously shared throughout the agency.
Prior to joining Digitas, Melanie was VP of Marketing at Folio... more
Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies.
Full Summit Calendar | Request Invite
1 The most meaningless (and hilarious) job titles on LinkedIn
2 The 10 commandments of Instagram marketing
3 5 brands with the craziest fans
4 The top 10 most disastrous hashtag campaigns
5 7 ad campaigns that used reverse psychology