SVP, Search Strategy,
As SVP of Search Strategy at Digitas, Melanie leads the agency’s search capability for clients and manages the Digitas Search Engine Marketing Knowledge Center, ensuring that new industry trends, strategies and tactics, and best practices are continuously shared throughout the agency.
Prior to joining Digitas, Melanie was VP of Marketing at Folio... more
Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies.
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1 The 10 most innovative emails of 2014
2 The hottest marketing jobs for 2015
3 The 10 best user-generated campaigns of 2014
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The best social media campaigns of 2014