Erin Matts is the CMO of Annalect, the data and analytics arm of Omnicom Media Group. In this role, she will be the voice of Annalect externally, refining and communicating the value proposition of the company to the marketplace. Matts joins over 400 digital and analytic experts from OMG functions around the world, helping to leverage consumer and ... more
Beer and sports. Sports and beer. For millions of Americans who settle down to watch their favorite sport in their living room or at their local bar, the two go hand in hand.
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1 The most meaningless (and hilarious) job titles on LinkedIn
2 9 Facebook hacks that will blow your mind
3 11 tools that make content marketing a snap
4 CEOs whose marketing departments probably hate them
5 The dangerous implications of native advertising for brands