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Contact Roger

Roger Marquis

Founder, 2D Barcode Strategy

Roger Marquis is the founder of 2D Barcode Strategy, a marketing consultancy that specializes in advising companies and agencies on the strategic use of 2D barcode technology for marketing and general business purposes. Mr. Marquis also authors the only blog published in the U.S. generating objective analysis on the effectiveness of 2D barcode camp... more

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3 brands that failed with QR codes Published: June 13 2012 \| Mobile QR codes have the potential to connect brands to consumers, but quite often, they fall short. Let's take a look at real-life examples of brands that failed to capitalize on the technology.
The uncertain future of the QR code Published: January 03 2012 \| Mobile Will the future show that QR codes are just a passing advertising fad, or a viable direct response mechanism? It's up to marketers to determine the fate of the QR code. Here's why.
The uncertain future of the QR code (page 2 of 2) Published: January 03 2012 \| Mobile

3 brands that failed with QR codes

Published: June 13 2012 | Mobile

QR codes have the potential to connect brands to consumers, but quite often, they fall short. Let's take a look at real-life examples of brands that failed to capitalize on the technology.

The uncertain future of the QR code

Published: January 03 2012 | Mobile

Will the future show that QR codes are just a passing advertising fad, or a viable direct response mechanism? It's up to marketers to determine the fate of the QR code. Here's why.