Managing Director, Digital Advertising, R/GA
Michael Lowenstern’s 15 years as a professional bass clarinetist specializing in new music, and his 15 years as a professional marketer specializing in online banner advertising actually have two things in common: They are both very niche corners of their respective markets, and they are both things that most people couldn't care less about. He bui... more
By using data to fuse media and creative, we can reinvigorate the medium of display advertising. Here's how to effectively combine these ingredients.
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1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
