Alex White

Alex White

GM of Data and Trading, MediaMind

Alex White brings over 15 years’ experience in the digital advertising space in his role as GM of Data and Trading at DG - MediaMind. Alex joined DG after the aquisition of Peer39 where he was VP of Product and Account Management. Previously Alex led technology partnerships in the Advertising Products Group of Yahoo! and was responsible for advocat... more

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How to handle the challenge of brand safety in RTB

The brand safety segment is crowded with different approaches and a lot of confusion about what "brand safety" actually entails. Use this article for some much-needed clarity.

3 signs that RTB is maturing

Real-time bidding took the online display ecosystem by storm when it emerged just a few years ago. Read about how recent growth has made it better than ever.


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