GM of Data and Trading,
Alex White brings over 15 years’ experience in the digital advertising space in his role as GM of Data and Trading at DG - MediaMind. Alex joined DG after the aquisition of Peer39 where he was VP of Product and Account Management. Previously Alex led technology partnerships in the Advertising Products Group of Yahoo! and was responsible for advocat... more
The brand safety segment is crowded with different approaches and a lot of confusion about what "brand safety" actually entails. Use this article for some much-needed clarity.
Real-time bidding took the online display ecosystem by storm when it emerged just a few years ago. Read about how recent growth has made it better than ever.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013