Director of Marketing,
Matt Fiorentino is the Director of Marketing for Visible Measures. Prior to joining Visible Measures, Matt was a freelance journalist for publications like the Associated Press, The Dayton Daily News, and The American Magazine. Matt has a Master's degree in global advertising from Emerson College and enjoys playing the piano, climbing volcanoes, an... more
Tech companies Sony, Google, and Rovio generated more video views in February than the Super Bowl big spenders. How did this happen?
The browser's self-loathing attitude has propelled it to the top of the viral video charts. Learn why this risky approach is paying off.
YouTube isn't just a place where videos go viral -- it's a hit maker in its own right. Here's what brands can learn from YouTube's original content.
In 2012, viral giants fell, and new heroes emerged in the video space. See which brands came out on top.
When brands convince consumers to seek out their video ads, it pays off. See which brands succeeded this year.
Red Bull's idea of owning extreme sports led to Felix Baumgartner's jaw-dropping jump from the edge of space. Here's what happens when a brand's video content directly aligns with a master plan.
Samsung is soundly dominating its main competitor when it comes to video viewership. Here's why Apple's market leadership is hurting its online content.
Toshiba and Intel created a film that happened to also be an ad campaign. Read about their success and how you can get on board.
The CPG giant planned ahead and spent wisely leading up to the Summer Games. Here are the lessons your brand can take away from its strategy.
Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year.
There are plenty of lessons to be gleaned from ads that people choose to watch. Let's examine the major themes behind this year's most-viewed video campaigns to date.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013