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Published:
March 28 2013
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Targeting
Retargeting can deliver impressive ROI -- when done right. Here are the missteps to avoid when creating an attribution framework.
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Published:
May 23 2012
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Web Analytics
High-quality data, if not used properly, can still lead marketers to make bad decisions. Consider these common ways that numbers are used to mismanage online ad campaigns.
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Published:
February 15 2012
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Web Analytics
Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.
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Published:
January 04 2012
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Web Analytics
What can marketers do to accurately evaluate every touch point in their digital campaigns? Here are four ways to move past inferior measurement.
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Published:
May 10 2011
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Web Analytics
Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why.
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