SVP, Customer Success,
Jarvis Mak runs the Customer Success group for Rocket Fuel, responsible for ensuring successful campaigns and delighting customers. He originally joined Rocket Fuel in 2009 as VP of Analytics. Previously, Mak was with Havas Digital as a senior vice president and global director of research & insight, responsible for working with clients worldwide t... more
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High-quality data, if not used properly, can still lead marketers to make bad decisions. Consider these common ways that numbers are used to mismanage online ad campaigns.
Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.
What can marketers do to accurately evaluate every touch point in their digital campaigns? Here are four ways to move past inferior measurement.
Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV