David Sanderson

David Sanderson

Senior Director, Creative Strategy, Tremor Video

David Sanderson founded and leads Tremor Video’s Creative Department where he oversees the annual production of thousands of innovative rich media ad units for use on the network of 5,000+ Instream and In-page publishers. David holds a Master of Science, Interactive and New Communications Technology from Florida State University.

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Why video creators need to think mobile

Mobile provides a great opportunity for creative teams, yet most fail to reap the benefits of this interactive medium. Here are eight tips to enhance the viewer experience.

6 reasons why people hate your online video ads

Poor video execution can make a consumer zone out from boredom, frown in disgust, or click away. Here's how to avoid turning off your target audience.

Agency tips to ramp-up your creative

With so many ways to reach a customer in the digital space, some agencies overlook what's really important. Find out the keys to creating a successful campaign.

5 fantastic examples of interactive video

Many brands are missing opportunities in online video due to poor execution. Check out these examples of companies that understand the finer points.


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