Gary Angel

President and Chief Technology Officer, SEMphonics

Bringing over 20 years of experience in decision support, CRM and software development, Angel co-founded SEMphonic and is president and chief technology officer. He's responsible for leading the development of web analytics and SEM decision making tools to market and support customers. Before SEMphonic, Angel created and implemented multi-million d... more

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The new definition of KPI: Keep people ignorant

Without context and an understanding of the system at work, KPIs don't give us any useful information. Here's why KPIs are meaningless when viewed in isolation.

Improve Search Results with a Tune Up

Even if you have a self-optimizing search delivery system, SEMphonic's president/chief technology officer suggests you follow this optimization guide.

Functionalism: Metrics to Believe in

The SEMphonics president describes a rich, formalized web analytic strategy, and how to implement this methodology for maximum responsiveness.

Think about SEM Ad Creative Analytically

SEMphonic's president and chief technology officer provides examples of how analytics can bolster the creative process.

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