Dan Darnell

Vice President of Marketing, Baynote

Dan Darnell is Vice President of Marketing for Baynote, a provider of personalization software for major e-commerce brands.

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4 ways to make metrics actionable

Metrics are a top priority, but acting on data is a complex process. Here's how to transform your organization into a well-oiled, metrics-driven machine.

Why your landing page is sabotaging search ads

Your search ad efforts might be failing at the most critical point. Here's how to optimize your landing pages in three no-nonsense steps.

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