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Published:
April 03 2013
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Targeting
Many marketers consider site retargeting the most effective tactic in their media plans, yet the way it is measured is critically flawed. Here's how to do it right.
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Published:
September 26 2012
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Web Analytics
It's time to move beyond the debate about whether a view-through is a valid and measurable metric. Here's why.
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Published:
September 12 2012
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EVENT COVERAGE
The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.
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Published:
August 23 2012
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Media Planning & Buying
In June, Reuters brought scary news that digital ad revenue had hit a plateau, but smart publishers are responding in ways that actually increase CPMs. Here are three publisher survival tactics.
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Published:
May 03 2012
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Brand Issues
The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.
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Published:
July 19 2011
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Targeting
Successful retargeting efforts involve more than just reaching out to past customers with relevant display ads. Here are seven techniques you can use to gain and keep customers online.
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