Chief Product Officer,
Digital marketer and co-founder of 3 awesome daughters. Chief Product Officer and member of the Founding Team at Chango, the solution to programmatic marketing and 'big data'. Living on a plane between San Francisco, Denver, Toronto, London and beyond.
Prior, I founded and led the iCrossing / Hearst global Media group, developin... more
In the near future, media buyers who don't know the ins and outs of programmatic will be considered out of date. Here's why they should happily embrace this automated process.
Many marketers consider site retargeting the most effective tactic in their media plans, yet the way it is measured is critically flawed. Here's how to do it right.
It's time to move beyond the debate about whether a view-through is a valid and measurable metric. Here's why.
The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.
In June, Reuters brought scary news that digital ad revenue had hit a plateau, but smart publishers are responding in ways that actually increase CPMs. Here are three publisher survival tactics.
Successful retargeting efforts involve more than just reaching out to past customers with relevant display ads. Here are seven techniques you can use to gain and keep customers online.
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1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)