Dax Hamman
Summit Alumni

Dax Hamman

Chief Product Officer, Chango

With fourteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performan... more

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How ad tech partners should support agencies

Today's campaigns are often optimized by a media partner, leaving some brands wondering about the agency's role. Here's why it's unwise for vendors to bypass agencies.

Why every planner wants to be a programmatic buyer

In the near future, media buyers who don't know the ins and outs of programmatic will be considered out of date. Here's why they should happily embrace this automated process.

Why retargeting is fundamentally broken

Many marketers consider site retargeting the most effective tactic in their media plans, yet the way it is measured is critically flawed. Here's how to do it right.

View-through: Why seeing an ad is never useless

It's time to move beyond the debate about whether a view-through is a valid and measurable metric. Here's why.

A manual for the brand-agency-vendor relationship

The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.

How publishers adapt to avoid their Armageddon

In June, Reuters brought scary news that digital ad revenue had hit a plateau, but smart publishers are responding in ways that actually increase CPMs. Here are three publisher survival tactics.

A manual for the brand-agency-vendor relationship

The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.

The 7 types of effective retargeting

Successful retargeting efforts involve more than just reaching out to past customers with relevant display ads. Here are seven techniques you can use to gain and keep customers online.

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