Liz Elting

Liz Elting

Co-founder and Co-CEO, TransPerfect

Liz Elting is co-founder and co-CEO of TransPerfect, the world’s largest privately held provider of language and business services. Elting oversees the day-to-day operations of the company, headquartered in New York City.

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How to succeed in the global market

Businesses that want to grow internationally need to listen to the desires of their potential customers abroad. Follow these tips for translation and localization to avoid the pitfalls of a poorly executed global campaign.

SEM best practices for international branding

No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why.

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