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Published:
September 13 2011
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Media Planning & Buying
Businesses that want to grow internationally need to listen to the desires of their potential customers abroad. Follow these tips for translation and localization to avoid the pitfalls of a poorly executed global campaign.
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Published:
August 02 2011
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Integrated Marketing
No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why.
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