Brandt is an independent web analyst, researcher and doctoral student. As a web analyst, he specialises in building bespoke (or customised) web analytic reporting systems. This can range from building a customised report format to creating an entire web analytics department. As a consultant Brandt uses web analytics to help companies improve the ... more
Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data.
Should you build a dedicated mobile site or recode your main site into a responsive design? The sensible answer might surprise you.
Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover?
How are ad budgets and publisher prices shifting this year? Let's take a look at some recent survey findings.
Search engine optimization is little more than fixing second-rate websites. Here's why millions of dollars are being wasted because of lazy and ignorant designers.
As we enter the age of big data, there is no shortage of information for marketers to track. Here are the metrics you shouldn't bother reporting.
Are you one of the many marketers guilty of ignoring valuable metrics? It's not too late. To gain serious competitive advantage, consider the data most marketers forget.
As more people use smartphones to go online, the need for proper measurement is crucial. Here's how to track mobile activity and ensure accurate results
As the social media and mobile channels continue to flourish, the ability to measure and understand marketing successes and failures is paramount. Here's an in-depth look at the state of web analytics today.
A year after the iAd's debut, its closed ecosystem has forced advertisers to seek other rich media options. Find out why Apple must change or die.
If you work in the digital industry, you need to be aware of the issues raised by the WAA Code of Ethics and why it's taking center-stage as the online privacy debate heats up.
If you're in the SEO business, you might want to check how many of these are in your toolkit. Some of these factors are simple, but the bottom line is that Google is watching, and how people react to your site affects your listings.
It is possible to use SEO to improve the quality of search engine traffic without necessarily increasing the volume. Take a look at this case study to see how you can put this theory to work.
Here's why the iAd will die, and how Steve Job's strategy for the iPhone and iPad will make Apple a marginal niche player -- at best.
Analytic benchmarks enable us to compare our performance with similar websites to see whether we're ahead, or behind, the pack. Here's how to boost your brand presence online.
People assume that if a banner is not consciously detected, it has no value. But research into pre-conscious behavior shows that even when banner ads are not consciously detected, they involve the creation of long-term memory.
Will Bing bring advertisers more users and revenue? Take a look at what makes Microsoft's strategy the best potential Google killer yet.
This metrics standard has a fatal flaw that could misdirect your site optimization efforts. See what alternative paints a more complete picture of your site visitors.
Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today.
How effective are your main content pages if someone were to assess them in only a few seconds? Here's how to truly measure engagement.
Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
Think the days of unscrupulous SEO "experts" are gone? Think again. Here's a list of techniques being used to scam clients out of money.
Learn where most companies misstep when it comes to this crucial component of their online marketing strategies.
A poorly designed and managed contact form on your site can cost you big. Find out from this web analytics consultant how to maximize its value.
It is important to understand the different visitor types and ensure your site caters to each one. The CEO of ThinkMetrics offers some critical pointers.
The desire for benchmarks is born out of a desire to set targets, but the solution is to look at your own performance.
The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation.
Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards.
Google Analytics 2.0 changes everything, and according to the CEO of ThinkMetrics, the competition is dead. They just haven't stopped moving yet.
Can you identify the single biggest threat to your site's metrics? The answer might surprise you.
Check out this approach for a smoother analytics process that will boost your site's ROI.
Web analytics guru Brandt Dainow explains why he doesn't bother reporting total page views anymore, and why you shouldn't either.
ThinkMetrics' CEO explains that top position in Google Ad listings is not necessarily the best position.
Because log analysis figures are misleading, ThinkMetrics' CEO advises switching to page-based tracking, and helps you through the process.
In his third article on the "accuracy" of Google's AdWords, ThinkMetrics' CEO explores the company's explanations for discrepancies.
In his second article on Google's AdWords, ThinkMetrics' CEO explores the company's responsiveness to its clients.
This web analytics expert asks how accurate Google AdWords is and how the company handles possible errors.
While people are starting to do web analytics, almost no one is actually doing anything with the numbers. Learn from this web analytics consultant how to apply the findings.
ThinkMetrics' CEO analyzes Jupiter data and reveals flaws in the way most people undertake online advertising.
ThinkMetrics' CEO discusses how a number of analytic steps need to be taken before a website is built.
ThinkMetrics' CEO discusses the importance of establishing international analytic standards and ensuring vendors support and implement them.
ThinkMetrics' CEO refutes common analytic measures, and describes what to measure instead.
ThinkMetrics' CEO deconstructs the power in the entry page and offers some tips for analyzing its value.
ThinkMetrics' CEO makes the case for distinguishing the unique actions behind these two types of page requests.
The ThinkMetrics CEO explains why web analytics are not the same as spying, and why they're crucial to your business.
ThinkMetrics' Brandt Dainow reports on how members of the techie community are working hard to subvert your online metrics -- and why.
In his monthly column, Think Metrics CEO Brandt Dainow describes a new and more accurate way to identify unique visitors to your site.
Are your ads designed to provide accurate metrics? Think Metrics' CEO Brandt Dainow offers tips on this crucial issue.
Think Metrics CEO Brandt Dainow let's us know when (and why) to take bad news about site design on the chin.
ThinkMetrics CEO Brandt Dainow writes in about Jupiter's recent cookie-deletion report: the news is both good and bad.
Think Metrics CEO Brandt Dainow talks about the limits of web analytics software and how to compensate for them.
Think Metrics CEO and web analytics guru Brandt Dainow guides us through inherent problems with your web stats, and what to do about them.
Think Metrics’ Brandt Dainow provides a checklist of information needed to assess the performance of online activities.
There IS a way to compare the value of online and offline advertising.
Want to know how you can get more business from a static marketing spend?
Don't know the difference between conversion rate and prospect rate? Learning more about the core metrics for Web analytics will help you calculate the ROI for your online advertising.
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1 7 stupid mistakes brands make as publishers
2 9 Facebook hacks that will blow your mind
3 6 people on LinkedIn you should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 5 predictions for the future of social media