Published: May 21 2010 | DESKTOP APPS Here's why the iAd will die, and how Steve Job's strategy for the iPhone and iPad will make Apple a marginal niche player -- at best. |
Published: April 09 2010 | WEBSITES Analytic benchmarks enable us to compare our performance with similar websites to see whether we're ahead, or behind, the pack. Here's how to boost your brand presence online. |
Published: January 26 2010 | WEBSITES People assume that if a banner is not consciously detected, it has no value. But research into pre-conscious behavior shows that even when banner ads are not consciously detected, they involve the creation of long-term memory. |
Published: October 07 2009 | SEARCH ENGINES Will Bing bring advertisers more users and revenue? Take a look at what makes Microsoft's strategy the best potential Google killer yet. |
Published: September 25 2009 | WEB ANALYTICS This metrics standard has a fatal flaw that could misdirect your site optimization efforts. See what alternative paints a more complete picture of your site visitors. |
Published: May 19 2009 | WEB ANALYTICS Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today. |
Published: February 12 2009 | WEB ANALYTICS How effective are your main content pages if someone were to assess them in only a few seconds? Here's how to truly measure engagement. |
Published: January 06 2009 | WEB ANALYTICS Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why. |
Published: November 18 2008 | WEB ANALYTICS It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct. |
Published: August 14 2008 | SEO Think the days of unscrupulous SEO "experts" are gone? Think again. Here's a list of techniques being used to scam clients out of money. |
Published: July 29 2008 | SEO Learn where most companies misstep when it comes to this crucial component of their online marketing strategies. |
Published: January 25 2008 | WEBSITES A poorly designed and managed contact form on your site can cost you big. Find out from this web analytics consultant how to maximize its value. |
Published: January 07 2008 | WEBSITES It is important to understand the different visitor types and ensure your site caters to each one. The CEO of ThinkMetrics offers some critical pointers. |
Published: November 12 2007 | WEBSITES The desire for benchmarks is born out of a desire to set targets, but the solution is to look at your own performance. |
Published: September 20 2007 | WEB ANALYTICS The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation. |
Published: August 23 2007 | WEB ANALYTICS Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards. |
Published: July 31 2007 | PAID SEARCH Google Analytics 2.0 changes everything, and according to the CEO of ThinkMetrics, the competition is dead. They just haven't stopped moving yet. |
Published: May 10 2007 | WEB ANALYTICS Can you identify the single biggest threat to your site's metrics? The answer might surprise you. |
Published: March 28 2007 | WEB ANALYTICS Check out this approach for a smoother analytics process that will boost your site's ROI. |
Published: February 20 2007 | WEB ANALYTICS Web analytics guru Brandt Dainow explains why he doesn't bother reporting total page views anymore, and why you shouldn't either. |
Published: January 18 2007 | PAID SEARCH ThinkMetrics' CEO explains that top position in Google Ad listings is not necessarily the best position. |
Published: November 30 2006 | WEB ANALYTICS Because log analysis figures are misleading, ThinkMetrics' CEO advises switching to page-based tracking, and helps you through the process. |
Published: October 23 2006 | WEB ANALYTICS In his third article on the "accuracy" of Google's AdWords, ThinkMetrics' CEO explores the company's explanations for discrepancies. |
Published: September 21 2006 | WEB ANALYTICS In his second article on Google's AdWords, ThinkMetrics' CEO explores the company's responsiveness to its clients. |
Published: August 30 2006 | WEB ANALYTICS This web analytics expert asks how accurate Google AdWords is and how the company handles possible errors. |
Published: July 20 2006 | WEB ANALYTICS While people are starting to do web analytics, almost no one is actually doing anything with the numbers. Learn from this web analytics consultant how to apply the findings. |
Published: June 22 2006 | WEB ANALYTICS ThinkMetrics' CEO analyzes Jupiter data and reveals flaws in the way most people undertake online advertising. |
Published: May 25 2006 | WEB ANALYTICS ThinkMetrics' CEO discusses how a number of analytic steps need to be taken before a website is built. |
Published: April 27 2006 | WEB ANALYTICS ThinkMetrics' CEO discusses the importance of establishing international analytic standards and ensuring vendors support and implement them. |
Published: March 23 2006 | WEB ANALYTICS ThinkMetrics' CEO refutes common analytic measures, and describes what to measure instead. |
Published: March 02 2006 | WEB ANALYTICS ThinkMetrics' CEO deconstructs the power in the entry page and offers some tips for analyzing its value. |
Published: January 19 2006 | WEB ANALYTICS ThinkMetrics' CEO makes the case for distinguishing the unique actions behind these two types of page requests. |
Published: December 01 2005 | WEB ANALYTICS The ThinkMetrics CEO explains why web analytics are not the same as spying, and why they're crucial to your business. |
Published: September 29 2005 | WEB ANALYTICS ThinkMetrics' Brandt Dainow reports on how members of the techie community are working hard to subvert your online metrics -- and why. |
Published: August 18 2005 | WEB ANALYTICS In his monthly column, Think Metrics CEO Brandt Dainow describes a new and more accurate way to identify unique visitors to your site. |
Published: June 09 2005 | WEB ANALYTICS Are your ads designed to provide accurate metrics? Think Metrics' CEO Brandt Dainow offers tips on this crucial issue. |
Published: May 05 2005 | WEB ANALYTICS Think Metrics CEO Brandt Dainow let's us know when (and why) to take bad news about site design on the chin. |
Published: April 07 2005 | WEB ANALYTICS ThinkMetrics CEO Brandt Dainow writes in about Jupiter's recent cookie-deletion report: the news is both good and bad. |
Published: March 07 2005 | WEB ANALYTICS Think Metrics CEO Brandt Dainow talks about the limits of web analytics software and how to compensate for them. |
Published: March 03 2005 | WEB ANALYTICS Think Metrics CEO and web analytics guru Brandt Dainow guides us through inherent problems with your web stats, and what to do about them. |
Published: February 17 2005 | WEB ANALYTICS Think Metrics’ Brandt Dainow provides a checklist of information needed to assess the performance of online activities. |
Published: January 06 2005 | WEB ANALYTICS There IS a way to compare the value of online and offline advertising. |
Published: December 02 2004 | WEB ANALYTICS Want to know how you can get more business from a static marketing spend? |
Published: November 02 2004 | WEB ANALYTICS Don't know the difference between conversion rate and prospect rate? Learning more about the core metrics for Web analytics will help you calculate the ROI for your online advertising. |
