Chief Scientist, Matt Curcio, chief scientist of Aggregate Knowledge, is in charge of "making the science work." This entails algorithm development for the massive data volumes at AK, wrangling the science team, and thought leadership for attribution modeling. Matt has been a startup scientist for over 10 years, working in diverse fields such as ma... more
As an industry, online marketing has fallen into a few dangerous ruts. See where we need to seriously improve our practices.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data