Marketing Director, Video Host,
Bethany has worked in digital media since 1999. From 2007 to 2011 she served as Director of Content Development for the Leadership Network, a private online community for C-Level leaders of Fortune-1000 companies and $1B+ organizations.
Bethany has interviewed over 500 business leaders in digital and traditional marketing, technology, security, an... more
When a brand tweet bombs, it can be pretty embarrassing. But if the humor's right, a tweet can score a company big loyalty points. Here are the top brand tweets you need to see.
Love it or hate it, these are our favorite tweets from your customers and peers about Apple's new and improved iOS 7.
Have you noticed that recent headlines have been, well, weird? In this week's top 10 tweets for marketers, we tell you why.
Mergers aren't usually a laughing matter. But the tweets surrounding these two agency giants have been surprisingly funny!
Did you know mobile email open rates have gone up 80 percent -- in six months? And have you heard of the Despicablimp yet? Check out these and other must-see tweets in this episode.
Will iRobots soon be patrolling sporting events? Where are teens going now that they're abandoning Facebook? And do you know these secret Google Analytics segments?
Online video used to be a nice-to-have niche play in the marketing mix -- but those days are past. Here's why your brand is missing out if you didn't have your eye on this year's NewFronts.
The 2013 Digital Content NewFronts were full of unbelievable moments. Here's what you missed.
Facebook explodes onto the mobile stage, and Harvard builds a microscopic hard drive. Is the U.S. government building a Death Star? Find out in this week's episode.
Will Graph Search kill or revitalize Facebook "likes"? Which social platform just hit 200 million users? And what is this week's funniest tweet? Find out in this episode.
Consumer tech is weirder than ever. From interactive digital credit cards to "smart" forks, we went inside CES to find the innovations that will have the biggest impact on marketers.
What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!
We combed the web for the funniest, most poignant tweets from the digital marketing industry. Did your tweet make our list?
We asked Mark Cuban and top executives from Google, MasterCard, Jaguar Land Rover, and 12 other companies how budgets and trends will change next year. Their answers surprised us.
If you're relying on networking, headhunters, and a solid work history to get you your next job, you're going to have a hard time. Here are the tactics today's superstars are using to get hired.
We asked senior digital marketers from Kraft, American Express, Major League Baseball, and more about the reasons they reject candidates. Don't make these common mistakes.
Near-field communication and Google's Project Glass are just the beginning. Find out what cool new technologies will soon be driving your digital marketing strategy.
Here are behind-the-scenes stories from visionary campaigns for "The Hunger Games," "The Avengers," "Ted," "Prometheus," "X-Men: First Class," "Snow White and the Huntsman," and more.
Looking for your next big marketing idea? Here's what audiences went crazy for this month.
Laser keyboards? Holographic display? A smaller iPad and the iPhone 5 in September? These are the rumors insiders are talking about behind closed doors.
Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.
What makes a video experience flop? We asked top names from Xbox LIVE, ABC, Disney Interactive, and Intel, as well as Robert Scoble and Guy Kawasaki, for the best and worst video ideas they've seen.
Augmented reality, cryptic QR codes, and secret messages from Lady Gaga: These are the campaigns that blew our minds. Get inspired by the ideas that grabbed the attention of Starbucks' 24 million Facebook fans.
Did you know Steve Jobs wanted Apple employees to wear uniforms? And that Apple's growth in 2011 alone is worth more than all of Google? Here are the stories you haven't heard anywhere else.
Staying fresh with the 18-34 crowd can be a challenge. Here are two creative ways Taco Bell is catering to this important demographic.
Stop wasting your valuable ad space with these rejuvenating tips, and avoid the worst thing to put in your banners.
How do you give fans what they want, when they don't know what they want? Here are five tips from the guy who runs social and apps for Fox's "Glee," "The X Factor," "The Simpsons," and more.
One of the biggest challenges in digital is knowing what and how to measure. The ARF's Ted McConnell has a new perspective. Watch this interview before your next metrics meeting.
When Jeremy Piven and Matt Damon are already doing your PSAs, what's next? QR code haircuts! Engagia's Kent Speakman tells us about this creative campaign for charity OneXOne.
Facebook's open-graph sharing is dangerous territory, Amazon's patient product roll-outs are paying off, and Google needs to focus on consumer trust. CBS/CNET's Molly Wood gives us the insights.
Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.
When Kellogg's asked its customers to choose the new Cheez-It flavor, almost 28 million votes were cast. We asked Kellogg's Bob Arnold for thoughts about the campaign, and for tips on paid, owned, and earned media.
Quova's Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies?
Digital marketing leaders gathered in New York to discuss the industry's top challenges and opportunities. One global director (hint: he's one of Fortune magazine's Top 40 under 40!) summarized the group's comments for us.
This major company is hoping the popularity of the Kardashians will attract sales. Will it be enough to save an ailing brand?
Location-based ads already represent 20 percent of mobile spend, but results show that many companies aren't doing it right. PlaceIQ's Duncan McCall has some practical tips.
This young company has gained a massive following. Pandora's Heidi Browning tells digital marketers how the service is capitalizing on mobile and social behaviors.
We asked digital marketing leaders from Coca-Cola, Gap, Sears, Digitas, and more for their dirty secrets and pet peeves... and they dished!
Before you copy Coca-Cola's next mobile campaign, find out from SVP Wendy Clark why the iconic company is "placing a lot of bets" and making good guesses, just like the rest of us.
Wieden+Kennedy is looking for business "disrupters." As Renny Gleeson shares in this short clip, the lessons coming out of the company's incubator experiment are critical for all of us.
Old Navy and "Transformers 3" are just a couple of the brands using Shazam to interact with TV audiences. Peter Szabo tell us why "shazamable" commercials are the big new trend for Super Bowl 2012, and beyond.
Watch our interview with NBC's EVP of digital sales Peter Naylor, and get ready for a TV experience that includes tablets, smartphones, tweets, voting, polling, and much more.
Ricardo Reyes, VP of communications at Tesla Motors, takes an adrenaline-junkie approach to digital marketing. But his background also includes 10 years at the White House, where he learned to get the message right -- and get it out quickly. Watch for more insights.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 11 essential tools for link building