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Published:
May 07 2013
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industry_insider
Online video used to be a nice-to-have niche play in the marketing mix -- but those days are past. Here's why your brand is missing out if you didn't have your eye on this year's NewFronts.
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Published:
May 06 2013
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Video
The 2013 Digital Content NewFronts were full of unbelievable moments. Here's what you missed.
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Published:
May 06 2013
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industry_insider
The 2013 Digital Content NewFronts were full of unbelievable moments. Here's what you missed.
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Published:
February 27 2013
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industry_insider
Facebook explodes onto the mobile stage, and Harvard builds a microscopic hard drive. Is the U.S. government building a Death Star? Find out in this week's episode.
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Published:
February 04 2013
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industry_insider
Will Graph Search kill or revitalize Facebook "likes"? Which social platform just hit 200 million users? And what is this week's funniest tweet? Find out in this episode.
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Published:
January 17 2013
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industry_insider
Consumer tech is weirder than ever. From interactive digital credit cards to "smart" forks, we went inside CES to find the innovations that will have the biggest impact on marketers.
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Published:
January 08 2013
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industry_insider
What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!
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Published:
December 13 2012
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industry_insider
We combed the web for the funniest, most poignant tweets from the digital marketing industry. Did your tweet make our list?
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Published:
November 20 2012
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industry_insider
We asked Mark Cuban and top executives from Google, MasterCard, Jaguar Land Rover, and 12 other companies how budgets and trends will change next year. Their answers surprised us.
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Published:
October 30 2012
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industry_insider
If you're relying on networking, headhunters, and a solid work history to get you your next job, you're going to have a hard time. Here are the tactics today's superstars are using to get hired.
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Published:
September 20 2012
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industry_insider
We asked senior digital marketers from Kraft, American Express, Major League Baseball, and more about the reasons they reject candidates. Don't make these common mistakes.
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Published:
August 23 2012
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industry_insider
Near-field communication and Google's Project Glass are just the beginning. Find out what cool new technologies will soon be driving your digital marketing strategy.
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Published:
July 10 2012
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Integrated Marketing
Here are behind-the-scenes stories from visionary campaigns for "The Hunger Games," "The Avengers," "Ted," "Prometheus," "X-Men: First Class," "Snow White and the Huntsman," and more.
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Published:
June 21 2012
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industry_insider
Looking for your next big marketing idea? Here's what audiences went crazy for this month.
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Published:
June 05 2012
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industry_insider
Laser keyboards? Holographic display? A smaller iPad and the iPhone 5 in September? These are the rumors insiders are talking about behind closed doors.
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Published:
May 25 2012
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Video
Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.
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Published:
April 17 2012
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industry_insider
What makes a video experience flop? We asked top names from Xbox LIVE, ABC, Disney Interactive, and Intel, as well as Robert Scoble and Guy Kawasaki, for the best and worst video ideas they've seen.
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Published:
March 29 2012
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industry_insider
Augmented reality, cryptic QR codes, and secret messages from Lady Gaga: These are the campaigns that blew our minds. Get inspired by the ideas that grabbed the attention of Starbucks' 24 million Facebook fans.
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Published:
March 13 2012
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industry_insider
Did you know Steve Jobs wanted Apple employees to wear uniforms? And that Apple's growth in 2011 alone is worth more than all of Google? Here are the stories you haven't heard anywhere else.
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Published:
February 23 2012
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industry_insider
Staying fresh with the 18-34 crowd can be a challenge. Here are two creative ways Taco Bell is catering to this important demographic.
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Published:
February 16 2012
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industry_insider
Stop wasting your valuable ad space with these rejuvenating tips, and avoid the worst thing to put in your banners.
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Published:
February 10 2012
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industry_insider
How do you give fans what they want, when they don't know what they want? Here are five tips from the guy who runs social and apps for Fox's "Glee," "The X Factor," "The Simpsons," and more.
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Published:
February 08 2012
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industry_insider
One of the biggest challenges in digital is knowing what and how to measure. The ARF's Ted McConnell has a new perspective. Watch this interview before your next metrics meeting.
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Published:
February 03 2012
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industry_insider
When Jeremy Piven and Matt Damon are already doing your PSAs, what's next? QR code haircuts! Engagia's Kent Speakman tells us about this creative campaign for charity OneXOne.
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Published:
January 30 2012
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industry_insider
Facebook's open-graph sharing is dangerous territory, Amazon's patient product roll-outs are paying off, and Google needs to focus on consumer trust. CBS/CNET's Molly Wood gives us the insights.
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Published:
January 27 2012
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industry_insider
Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.
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Published:
January 23 2012
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industry_insider
When Kellogg's asked its customers to choose the new Cheez-It flavor, almost 28 million votes were cast. We asked Kellogg's Bob Arnold for thoughts about the campaign, and for tips on paid, owned, and earned media.
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Published:
January 20 2012
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industry_insider
Quova's Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies?
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Published:
January 18 2012
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industry_insider
Digital marketing leaders gathered in New York to discuss the industry's top challenges and opportunities. One global director (hint: he's one of Fortune magazine's Top 40 under 40!) summarized the group's comments for us.
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Published:
January 17 2012
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industry_insider
This major company is hoping the popularity of the Kardashians will attract sales. Will it be enough to save an ailing brand?
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Published:
January 12 2012
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industry_insider
Location-based ads already represent 20 percent of mobile spend, but results show that many companies aren't doing it right. PlaceIQ's Duncan McCall has some practical tips.
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Published:
January 05 2012
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industry_insider
This young company has gained a massive following. Pandora's Heidi Browning tells digital marketers how the service is capitalizing on mobile and social behaviors.
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Published:
December 15 2011
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industry_insider
We asked digital marketing leaders from Coca-Cola, Gap, Sears, Digitas, and more for their dirty secrets and pet peeves... and they dished!
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Published:
November 30 2011
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industry_insider
Before you copy Coca-Cola's next mobile campaign, find out from SVP Wendy Clark why the iconic company is "placing a lot of bets" and making good guesses, just like the rest of us.
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Published:
November 29 2011
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industry_insider
Wieden+Kennedy is looking for business "disrupters." As Renny Gleeson shares in this short clip, the lessons coming out of the company's incubator experiment are critical for all of us.
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Published:
November 21 2011
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industry_insider
Old Navy and "Transformers 3" are just a couple of the brands using Shazam to interact with TV audiences. Peter Szabo tell us why "shazamable" commercials are the big new trend for Super Bowl 2012, and beyond.
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Published:
October 07 2011
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industry_insider
Watch our interview with NBC's EVP of digital sales Peter Naylor, and get ready for a TV experience that includes tablets, smartphones, tweets, voting, polling, and much more.
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Published:
September 28 2011
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industry_insider
Ricardo Reyes, VP of communications at Tesla Motors, takes an adrenaline-junkie approach to digital marketing. But his background also includes 10 years at the White House, where he learned to get the message right -- and get it out quickly. Watch for more insights.
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