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Published:
April 04 2013
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Video
Consumers and video advertisers alike are getting sick and tired of pre-roll -- and understandably so. Here are three alternatives.
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Published:
October 31 2012
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Media Planning & Buying
Ad-fatigued consumers have more tools than ever to tune out marketers, which is why you need to stop forcing your message and start rewarding your customers.
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Published:
June 26 2012
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Video
Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium.
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Published:
June 11 2012
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Video
The highest-value ad space is not necessarily where you think. Read on for the most effective and accountable way to deliver video advertising.
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Published:
February 15 2012
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Video
When it comes to social video, some companies believe in a viral model and rely on relationships with Twitter superstars or bloggers. However, one study pinpoints other elements as more important. Read the conclusions -- they're not what you think.
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Published:
December 08 2011
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Video
Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.
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Published:
September 30 2011
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Video
Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.
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