Cate has a bachelor’s degree in Journalism from the University of Wisconsin-Madison. Straight out of school, she joined Pan Am as a way to see the world. As the Purser of a packed 747, Cate called for an emergency landing to get a sick passenger to the hospital. Realizing the value of calm confidence, she has continued to reap the benefits of ef... more
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this holiday season.
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1 The 5 most dangerous job titles in marketing
2 6 surprising marketing lessons from Taylor Swift
3 9 Facebook hacks that will blow your mind
4 5 predictions for the future of social media
5 The best social media campaigns of 2014 (so far)