Cate has a bachelor’s degree in Journalism from the University of Wisconsin-Madison. Straight out of school, she joined Pan Am as a way to see the world. As the Purser of a packed 747, Cate called for an emergency landing to get a sick passenger to the hospital. Realizing the value of calm confidence, she has continued to reap the benefits of ef... more
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this holiday season.
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1 The top 10 most disastrous hashtag campaigns
2 7 ad campaigns that used reverse psychology
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 marketing tools that will soon be obsolete
5 11 innovative movie marketing campaigns