Cate has a bachelor’s degree in Journalism from the University of Wisconsin-Madison. Straight out of school, she joined Pan Am as a way to see the world. As the Purser of a packed 747, Cate called for an emergency landing to get a sick passenger to the hospital. Realizing the value of calm confidence, she has continued to reap the benefits of ef... more
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this holiday season.
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1 The most meaningless (and hilarious) job titles on LinkedIn
2 7 trends that will reshape retail marketing in 2016
3 11 innovative movie marketing campaigns
4 The 5 strangest Star Wars marketing partnerships
5 The networking secrets of top marketers