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Published:
June 10 2013
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Email
Long-standing relationships can breed laziness and legacy problems. These are the signs that it's time to reassess your relationship with your email partner.
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Published:
May 15 2013
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Email
The current frenzy surrounding so-called "big data" is not likely to have a positive impact on marketing in the near term. Here's why embracing the topic as an all-or-nothing proposition will stall your progress.
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Published:
April 26 2013
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Email
Mature channels evolve slowly -- but they do evolve. Have you kept pace with the latest developments in email marketing?
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Published:
April 08 2013
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Email
The folks on your email team know they're not the "cool kids" anymore. But they have a lot to offer the rest of your digital marketing efforts. Just listen, will you?
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Published:
March 11 2013
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Email
ESPs and their clients speak different languages, and these differences put serious strain on their relationships. Here's where the key communication breakdowns occur.
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Published:
February 11 2013
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Email
Do you think you're smarter than your email subscribers? Maybe it's time to do a little more testing. You'll be surprised.
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Published:
January 15 2013
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Email
You should be using email to acquire customers, not just to stay in touch with existing ones. Here's how to set these programs up properly.
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Published:
December 10 2012
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Email
Email marketers live in constant fear of being called "spammers." As such, we're missing a huge opportunity to acquire customers via this channel. Here's why we need to change our thinking.
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Published:
November 12 2012
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Email
If you think email isn't for customer acquisition, think again. Consider this novel approach.
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Published:
October 08 2012
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Email
Even unopened emails drive sales both online and offline, but nobody is giving them any credit. It's time for marketers to embrace the religion of attribution.
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Published:
September 10 2012
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Email
There's a vital question that all marketers must pose to themselves, and it transcends the performance of a particular campaign. Are you asking it?
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Published:
August 13 2012
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Email
In the world of email marketing, several questions are repeatedly asked by those who strive to improve their campaigns. Read about the two little words that always apply.
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Published:
July 08 2012
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Email
To get the gold, email marketers must think and train like athletes. Discover how mobile, social, search, and display advertising all factor into successful email campaigns.
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Published:
June 12 2012
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Email
When it comes to choosing an email service provider, cost soon won't be the element that drives decisions. Here's why the RFP is becoming a battle of ideas.
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Published:
May 14 2012
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Email
Has email reached the end of its evolution as a marketing tool? Have we already discovered every situation in which it can provide value? Consider these insights.
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Published:
April 09 2012
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Email
Who knew that a C+C Music Factory lyric would apply to email marketing? Consider these examples of emails that make you pause and think -- for better and for worse.
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Published:
March 12 2012
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Email
While it's tempting to keep changes to your email marketing strategy at bay, marketers must realize that the tides are turning. Here's the information you need to stay afloat.
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Published:
February 29 2012
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Email
Traditionally, marketers have been encouraged to suppress "invactives" from their email databases in order to improve deliverability, opens, and clicks. Here's why this may not always be the best choice in terms of ROI.
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Published:
January 09 2012
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Email
All too often, retailers treat consumers who've made a single purchase as loyal brand customers. This approach is all wrong. Here is why you need to ditch the "till death do us part" mentality and woo your customers all over again.
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Published:
December 12 2011
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Email
Every channel has its own hurdles in regards to engaging consumers. Here are four solid techniques that you can apply to your email efforts.
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Published:
November 14 2011
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Email
In today's digital world, customers vote with their attention. Consider these do's and don'ts for engaging with the new "marketing democracy."
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Published:
October 11 2011
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Direct Marketing
Just because a subscriber doesn't open your email right away doesn't mean it's a lost cause. Learn how to adapt your strategy for today's "time-shifting" email recipients.
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Published:
September 12 2011
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Email
When it comes to integrating email, social, and mobile marketing, don't confuse capabilities with expertise. Here's how to tell if your partner has the chops you need.
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Published:
August 08 2011
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Email
Email marketers employ several best practices when they suspect someone is about to unsubscribe. See how these tactics can benefit your broader program.
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Published:
July 21 2011
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Email
The email newsletter has taken the place of the average marketing mailing. And like traditional mailings, here's why your newsletters might end up in the trash.
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Published:
July 11 2011
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EMAIL
Marketing inspiration can come from the most unlikely places. Consider these email pointers you can glean from simply watching a game of baseball.
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Published:
June 13 2011
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EMAIL
The word "relevance" gets thrown around a lot these days. But are you actually thinking about the concept in the correct way? Consider these insights.
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Published:
May 09 2011
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EMAIL
Inactive subscribers might be engaging with your brand more than you think. Learn how to truly gauge the effectiveness of your email campaign.
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Published:
April 14 2011
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EMAIL
Subject lines are not just hints about the content of an email. Learn why they also have the power to make a brand statement that lasts.
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Published:
March 14 2011
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EMAIL
A little bit of strategy goes a long way. Here's a process marketers can employ to judge new tasks according to how well they meet longer-term objectives.
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Published:
February 16 2011
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EMAIL
Why do so many marketers employ only basic techniques like blasting emails or papering publishers with display ads? Consider the pitfalls of such a short-sighted approach.
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Published:
January 05 2011
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EMAIL
You can't run your e-marketing campaigns like fantasy football teams. Here's why you need to focus on the wins, not the yards.
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Published:
December 13 2010
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EMAIL
Email and mobile can accomplish branding objectives as well as direct response -- but not both at once. Here's why you need to have a clear decision-making process in place.
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Published:
November 08 2010
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EMAIL
Are too many people in your organization clamoring to send promotions to the same pool of customers via email or mobile messaging? Find out how to set limits.
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Published:
October 11 2010
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DIRECT MARKETING
If marketers call something a best practice, and no one actually does it, is it really a best practice? Let's look at a few often-ignored principles, as well as their practical replacements.
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Published:
September 13 2010
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EMAIL
Email and SMS each have such deep functionality that many marketers barely get beyond the most obvious capabilities. Take a look at simple tactics that so many brands fail to try out.
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Published:
August 09 2010
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EMAIL
Are there emails you look forward to receiving on a regular basis? Consider these lessons from one marketer's favorite inbox arrival.
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Published:
July 12 2010
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EMAIL
Marketers rely on preference centers to gain insights into what consumers want from their email relationships with a brand. Consider these points to avoid common errors.
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Published:
June 14 2010
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EMAIL
Not every element of email marketing is covered by tried-and-true best practices. Thus, let's take a look at some guidelines that aren't quite rules.
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Published:
May 10 2010
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TARGETING
The cost-per-thousand measurement doesn't translate into the online channel, where every medium enjoys a greater ability to target than old mass media. Let's look at the use of data to enhance targeting.
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Published:
April 12 2010
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EMAIL
Conducting an all-team review will help you simplify your processes and free up resources for other tasks. Here are the vital steps to take.
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Published:
March 15 2010
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EMAIL
It's time to do some spring cleaning on your interactive direct marketing programs. Check these spots for cobwebs.
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Published:
February 08 2010
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EMAIL
Email newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool.
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Published:
January 11 2010
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EMAIL
The major ISPs have sworn to employ engagement as a criterion in routing email. Here's how you need to revamp your approach.
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Published:
December 14 2009
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EMAIL
Social networking and email marketing inform one another. Let's explore the possibilities of what can happen when these two powerhouses work together.
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Published:
November 10 2009
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EMAIL
Email programs can't grow significantly if you just do the same thing over and over again. Consider these simple tricks to enliven your stale email strategy.
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Published:
October 12 2009
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EMAIL
Your initial messages represent your best opportunity to connect with new subscribers. These best practices will help you set up an effective onboarding stream.
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Published:
September 14 2009
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EMAIL
If a large portion of your email list has gone silent on you, don't give up on those addresses just yet. Check out some of these tried-and-true reactivation techniques.
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Published:
August 10 2009
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EMAIL
Online consumers expect brands to remember who they are and what they want. A little bit of technology and a lot of common sense will help ensure you don't disappoint them.
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Published:
June 29 2009
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MEDIA PLANNING & BUYING
Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.
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Published:
June 08 2009
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EMAIL
The conventional wisdom surrounding email marketing continues to evolve. Have your practices kept pace accordingly?
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Published:
May 11 2009
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EMAIL
It's easy for marketers to accept the status quo when it comes to their email efforts. Here's why you should demand more from your campaigns -- and how to get started.
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Published:
April 13 2009
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EMAIL
Have your subscribers become too accustomed to your emails? Check out this approach to evaluating and refreshing the contents of your messages.
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Published:
March 03 2009
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EMAIL
Friends-and-family email campaigns are an excellent way of disseminating an offer. However, social networks are changing the game. Here's how you need to adapt.
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Published:
February 09 2009
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EMAIL
Welcome messages enjoy the highest open rates of any email campaign type. Yet most marketers wait until it's too late. Here's how to ensure you make the most of this golden opportunity.
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Published:
January 12 2009
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DIRECT MARKETING
With a buildup of post-holiday campaigns underway, here are some tips on refreshing your marketing strategies for maximum branding as the New Year begins.
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Published:
December 08 2008
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WEBSITES
Internet users are going to increasingly demand personalization of their online experience. Here's how to get started without scaring them off.
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Published:
November 26 2008
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EMAIL
Test your email tactics -- not your audience's patience. Here's how to avoid running afoul of some common campaign blunders.
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Published:
October 06 2008
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MEDIA PLANNING & BUYING
Small businesses are a big target, but they require special attention on behalf of interactive marketers. Here's how to forge and maintain a meaningful relationship with this community.
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Published:
September 08 2008
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WEBSITES
Excuse time is over. Discover the approaches that make dynamic content targeting on the web too easy and effective to ignore.
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Published:
August 11 2008
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MEDIA PLANNING & BUYING
To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach.
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Published:
July 14 2008
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EMAIL
Many companies risk losing subscribers because they fail to consolidate internal email operations. Here's how and why to make that change.
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Published:
June 09 2008
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INTEGRATED MARKETING
When it comes to integrated campaigns, the real challenge isn't breaking down the silos, it's keeping track of your customers.
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Published:
May 13 2008
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EMAIL
Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.
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Published:
April 07 2008
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WEB ANALYTICS
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
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Published:
March 10 2008
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EMAIL
Learn from Goodyear Tire how to stay ahead of the curve by marketing during a recession, and keep these three pointers in mind as you launch marketing campaigns over the months ahead.
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Published:
February 04 2008
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EMAIL
With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.
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Published:
August 14 2007
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EMAIL
Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.
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Published:
July 09 2007
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EMAIL
Today's teens are using very different digital communication tools than the rest of us. So what will become of email?
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Published:
May 25 2007
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EMAIL
Acxiom Digital's VP and GM reports in from the frontlines with ideas that are counterintuitive yet brings success for his email clients.
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Published:
April 09 2007
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EMAIL
As consumers increasingly reject marketing emails as spam, marketers must improve their relevancy. Acxiom Digital's VP/GM describes how.
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Published:
March 12 2007
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EMAIL
Acxiom Digital's VP & GM outlines four mistakes marketers make when selecting a vendor and offers tips for doing it right.
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Published:
December 22 2006
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MEDIA PLANNING & BUYING
Acxiom Digital's VP and GM revisits 2006 predictions and examines how well they panned out or didn't.
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Published:
December 06 2006
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EMAIL
Acxiom Digital's GM, eastern region, explains why marketers shouldn't forget about email tactics or their high ROI-- even with the many new media marketing innovations.
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Published:
November 06 2006
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EMAIL
You may lose customers if you don't avoid these five mistakes identified by Acxiom Digital's VP, GM, Eastern Region.
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Published:
October 02 2006
|
EMAIL
Acxiom Digital's VP and GM explains how to use email marketing to capturing leads generated by searches.
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Published:
August 02 2006
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EMAIL
Before moving on to the next big thing in digital marketing, Acxiom Digital's VP and GM suggests marketers boost email marketing results. Here are five ideas to make it happen.
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